What matters most in mobile app development?

Over the last few years of working with clients and meeting prospects for mobile app development in Orange County, CA, we kept hearing the same things over and over again:

  • Where do we start?
  • How much does it cost?

So here you go:

Let’s go thru cliche talk first: The best place to start a mobile app development project is always at the users’ doorstep. Meet each prospective user, converse with them, understand their needs, and discuss the solutions.

Of course no-one has time to do this and of course your idea is the best. So start with a simple and thoroughly written definition of the problem and proposed solution. Draw up a simple wireframe like below. There is no need for a tool.

Mobile app development examples

Ok, for costs, read our other post on mobile app development costs. It never costs as much as you fear, if you are able to define your requirements properly. Do remember that mobile app development costs consists of iPhone app development, Android app development and any backend portal development costs. We have seen requests with the same verbal one-liner – “oh…I need a video site like YouTube.” That confuses us and the quote annoys you.

Try the above and then ask a development company for advise (or a quote.) You will be happy you did your homework.

For more information reach out to our President Ram Iyer ([email protected]) Or our Operations Director Rick Johnston ([email protected].)

$6 Trillion Mobile App Economy Expected By 2021 – Are You Ready To Cash-In?

If you believe mobile pundits, Mobile App Economy is expected to grow to $6 TReady to make money from mobile app economy?rillion (with a ‘T’) by 2021. Year 2021 is not too far and before you know it, we will be in 2021.

Behind all stats telling us which parts of the world is going to grow and who spends the most on an hourly basis, etc.

Is the real question “Are you ready to cash-in?

To make money from mobile app is fairly simple – create a great (and viral) mobile app, publish it on iTunes and Google Play stores, watch downloads go up, your app rise to the top of both stores and count your dollars. Easier said than done.

It is usually extremely difficult to make money in mobile app economy. Most people fail, lose quite a bit and then blame everything under the sun for their failure including themselves. Even moderately promoted apps fail because even if users download the app, they do not engage. Big and small companies suffer alike when it comes to mobile app downloads and subsequent usage.

To be ready to benefit from mobile app economy’s growth, one needs to get started NOW. Here are the steps…

  1. Identify a niche that should focus on either
    1. Users will engage your app for 2 hours or more every day.
    2. An app users will spend an average of $5 per month.
  2. Identify where your users hang out. Seek them out and get in their face:
    1. Instagram
    2. Pinterst
    3. Facebook
    4. Book clubs, Archery club
  3. Hire a great mobile app development company that can:
    1. Design a greatly designed mobile app
    2. Release both iOS and Android app (iOS Development and Android Development Company)
    3. Build any backend admin portal to manage your business
    4. Submit and manage on-going maintenance
  4. Do your part in promotion.
    1. Start even before the app is built
    2. Rinse and repeat

The key is to find a great partner who can bring your idea to reality without bothering you every step of the way. Lastly, persevere and you will be victorious. $6 Trillion dollars is huge for a lot of people to be successful.


For help with your “Mobile App Development” project, call us at +1 949 284-6300 or email us at [email protected] Alternatively, you can  Schedule a free consultation. 

iOS vs Android – Which Is Better?

Can you afford not to consider losing out from choosing the wrong platform for your next big mobile app development project? When it comes to all things mobile, iOS vs Android is the only initial question. Comparing iPhone vs Android As a mobile app development company, one should always consider the pros and cons of choosing the right launch platform. Once successful, you can always expand to the other platforms.

So how do you choose the right platform?

iOS vs Android

Let’s start with some comparisons as users see it – some obvious and some not-so-obvious differences.

iOS

Android

Types of devices

iPhone, iPad, iPod, Apple Watch, Apple TV

Android Phone, Android Tablets, Android Watch, Custom gear and devices

Market share (USA)

43.5%

55.3%

Market Share (Worldwide)

12.5%

86.8%

Customer Loyalty

Very high customer loyalty. Customer do not switch easily.

No specific loyalty to manufacturer, many customers switch depending on availability and price.

Capabilities

All devices are standard with front/back camera, microphone, speakers, bluetooth, gyro, magnetometer, accelerometer.

All devices are standard with front/back camera, microphone, speakers, bluetooth, gyro, magnetometer, accelerometer.

Screen Sizes

iPhone: 4in to 5.5in.

iPad: 7.9in to 12.9in.

Manufacturer dependent. Several options available including standard sizes.

Native APIs

Native APIs are extensive and good.

Native APIs are extensive and good.

Third-party APIs

Third party APIs available but need Apple approval.

Third parties are encourage to provide APIs including by device manufacturers and third party providers.

External Hardware

Most Apple accessories are expensive.

Typically, Android accessories are inexpensive. You can also fined similar items from multiple vendors.

Ease of programming

Objective C is very powerful and Swift is easier. Both Objective-C and Swift can co-exist.

Java is mainstream and easier to learn. Android Java is customized for Android OS.

Release to Store

Apps have to be reviewed by Apple and can take up to two or three days.

Apps are simply uploaded and published. No need for Google approval.

App store promotion

Store promotion can be setup via ASO (App Store Optimization) including sponsored placements.

Store promotion can be setup via ASO (App Store Optimization) including sponsored placements.

Both iOS and Android are so similar functionally, yet different in so many ways when it comes to individual character, performance, usability and affordability. This unity in diversity makes it harder to decide which direction to go when developing a mobile app.

Two most important considerations are:

Market share of your immediate target market

Your immediate market is your core group of users. although most US markets are iOS heavy while rest of the world is Android, this core group may be tilted towards iOS vs Android unevenly. iOS also gives you an advantage by making sure you are addressing a clear target market as opposed to Android.

Our advice is to go choose iOS  for your mobile app development project if you are looking to target the US.

Programming, implementation & testing

Developing mobile apps is always tricky. One never knows if your app will succeed or fail. You can minimize risks by reduce time and cost of development, testing and release. If you consider iOS vs Android development environments, iOS offers a good eco-system to accomplish all the three. iOS environments allow a tighter control on development allowing you to quickly setup a good XCODE development environment.

You can also ensure full range of testing with iPhone, iPod and iPad devices. Android on the other hand is slightly harder to test because of hundreds of devices including custom device manufacturer builds.

Conclusion

If you are considering iOS vs Android, there is no escaping with a single device rollout. Choosing the right first platform will lower your cost of development, reduce development time thus allowing you to go-to-market quickly with less headaches.


For help with deciding between “iOS vs Android – Which is better?”, reach out to us at 1 949 284-6300 or email us at [email protected] Alternatively, you can  Schedule a free consultation.

Mobile App Videos Get 5x More Results

Mobile app videos deliver 5x more results than simple posts or ads. This post covers types of mobile app videos and helps focus them for guaranteed success. By selecting the right type of video, you can greatly improve your marketing success.

Mobile App Videos

Mobile app videos are short and succinct videos illustrating your mobile app. Typically, these are mobile app marketing videos, mobile app promo videos, mobile app user-guide videos and mobile app how to videos. They can range anywhere from 45 seconds to about 15 mins in duration and typically have a call to action (CTA) at the end. While all types of videos are important and serve different purposes, your videos should be published either be based on a publishing calendar or decided based on priority and importance.

Mobile app marketing videos

App marketing videos serve a general purpose of educating the marketplace. These videos  need to start with a well articulated problem statement, simple to understand solution, clear benefits and pricing. Most app marketing videos are typically anywhere between 45 seconds to 2;30 mins.

Mobile app promo videos

App promo videos on the other hand are used to build your brand and to promote your app. This mobile app video should focus on one or two most important and useful features. The main emphasis is your brand, your company, team, services, etc. No need to dwell on pricing. Promo videos typically do not exceed 90 seconds.

Mobile app user-guide and Mobile app how-to videos

App user-guide and how-to videos serve to educate users to initially draw them to you app and subsequently to keep them engaged. The goal is to empower users to master your app by learning tips and tricks. These videos can be anywhere from 5 mins to 15 mins depending on mobile app type.

Call to action and Contact Info

Finally all videos should have a “Call to action” (CTA) and most importantly “Contact info.” CTAs should be direct, to the point and include any URLs. For example: “Download the App”, “Try our free app”, “No cost trial”, etc. Contact information on the other hand should have sales and customer support numbers.

Sample video created with stock photography.

For more information on building your mobile app contact us at Sunvera Software at +1 949 284-6300