Importance of UI and UX in App Design

It takes a second to delete an app that does not work smoothly. With a plethora of options in the online marketplace, your app would be replaced right away if it is not optimized for performance and an effortless user experience.

With millions of apps in the app store, the successful ones have one thing in common; a great look and feel. All of your efforts at the backend might go into the drain if you don’t invest time, effort, and capital in the UI and UX of an app. 

What are UI and UX?

UI or the User Interface is the graphical layout of an app. The buttons, text, sliders, images, and any other elements that the user will interact with is UI. Cutting it short, UI is the mode of transfer of all the work that has been done at the backend. 

UX or the User Experience pertains to how the app operates, and whether or not it meets the requirements of the user. UX should be steered to make things easy and comfortable for the users. 

If the UI and UX aren’t given due attention, your idea, no matter how revolutionary it is, might not survive in the market. 

205.4 billion apps were downloaded in 2020 and the number is expected to be 258.2 billion by the year 2022. People are shifting to mobile apps because of their efficient functionality and potential to get things done swiftly and if your app does not do that, it will not be able to save its place in the market.

Importance of UI/UX in Mobile Apps

An app with a great idea would thrive on paper. However, flawless functionality and a sophisticated design are a must-have to succeed in the digital market.

Below are a few points that discuss the significance of the UI/UX design of the app. 

Captivated Users

After your app is downloaded, the first few seconds are quite crucial. If your app has a compelling design and a good interface, the users will decide to keep using your app. However, if you don’t create engagement through the design and content in the first few seconds, users will navigate to other apps in the store. 

Time and Cost Savings

An app with a good UI UX design would save users time as they would not have to fidget around the app to solve their problems. This will land you some good ratings and you won’t have to work on updates thus saving money and time. 

Brand Recognition

Ratings are important for an app. A user will take some seconds out of their time to give you a good rating if you deserve it. This will help you build brand recognition and people would prefer your app over others due to the higher rating. Once you are on top of the list, your app will automatically get better rankings and more downloads.

People always remember good experiences. If you have invested in UI/UX app design, your brand will stand out and would speak for itself. It’s a very simple phenomenon. People are getting what they want with a good design and no performance issues if you’ve invested in a good UI/UX design. That would pave the road for your brand recognition and you can get the customer engagement you have been waiting for. 

Tips to improve UI/UX in App Design 

Let’s discuss a few important tips about UI and UX that you should keep in mind while designing an app. 

  • Uniform Design

A consistent design should be followed throughout the app. Do not be limited to the start screen. Every part of your app including, buttons, sidebars, any sliders, and menus should have a consistent design. 

  • Interactive Design

A user-friendly design allows the user to interact with the app and build a connection. Let the design interact with the app freely. People like the freedom of being able to customize the app, for instance, the layout and color scheme. 

  • Simple Design

Cluttering up your app will only confuse the users. Make it simple and easy to use. Your design will do no good to the user if it confuses them. Integrate a straightforward design that steers the user easily to get his/her task done. 

UI/UX design of an app is a crucial aspect of designing a successful app. Understand the needs and market preferences of your target audience to make necessary amends in your app. This practice goes a long way in securing a good place in the online marketplace. Lastly, you will want to partner up with a reputable mobile app development company to take care of the UI/UX aspect of your app. Contact us today for a free consultation.


How to Brainstorm the Perfect Mobile App Idea

The competition in the mobile apps market is higher than ever. With a countless number of apps in the app stores, how do you come up with the next million dollar idea? You will find that the few moments of satisfaction when you feel like you have stumbled upon a genius mobile app concept are met with disappointment when you soon discover that the idea has already been put in motion. The reason why you keep hitting this roadblock is because you do not have a set process of evaluating the current market and trends, and we are here to guide you. 

Here are all of the factors to consider when coming up with the perfect mobile app idea, so you can become the next Uber and TikTok, or better yet, surpass them. 

  1. Examine current events and circumstances: When researching current events, you especially want to look for disruptive trends. What are the times calling for? Use COVID-19 as an example, which has stirred a greater need for remote work and changed the way businesses serve their clients in practically every vertical. Healthcare organizations are rapidly adopting telehealth services, more restaurants are teaming up with food delivery services such as Doordash and UberEats etc. With the rapid transformation of businesses due to the pandemic, this can be a great opportunity for you to brainstorm the perfect idea for app development. 

The news is not the only way for you to keep up with the times. Make sure to network with people (webinars and online networking events are perfect for this time) and bring up topics about what people need when talking to family and friends. They may just bring up an issue they experience in their daily lives that nobody thought of solving in the past!

  1. Determine what people will NEED, not WANT: We are not saying that gaming and other entertainment apps will not be successful, because obviously, many of them are. However, it is harder to get people to download these types of apps as they don’t exactly stress urgency. Plus, there are way too many entertainment apps in the market which further reduces the chances of your app taking the spotlight. 

Instead, going along with the first tip, when you find out what people NEED, you can conceptualize a mobile application idea that the majority will be inclined to ignore. Once you figure this out, you are golden. 

  1. Browse the current app market: Another great way to brainstorm mobile app topics is to scan the current apps available in the app stores. The reason why people find success with this method is because they can see if there are ways to improve upon current apps. For example, many social media platforms added Snapchat’s concept of 24-hour ‘stories’ a recollection of photos and videos of a person’s day. Now we have Facebook stories, Instagram stories, and even LinkedIn stories, which just launched recently. However, Instagram has the option of making stories permanent in separate folders. This allows Instagram to have a leg up on Snapchat, and even the other platforms, because now people do not have to download a separate app to record and see stories. They can have it all in one place. Looking at what is already in the market can surely grant you your lightbulb moment. 

  1. Conduct free online surveys: A smart option for people who have a hard time brainstorming, you can let the ideas come to you. Online surveys are incredibly easy to conduct nowadays, with tools such as Google Forms and SurveyMonkey. You can quickly create a public survey and share it across your social media channels, send to your loved ones, and even set aside a small budget to pay strangers to take the survey.

If you decide to do this, make sure your audience is varied. For example, if most of your Instagram followers are women in their 20s or 30s, you do not want to only get the word out for your survey there. A good option to figure out the demographics of a survey participant is to ask for the participant’s age range, gender, ethnicity, yearly income etc. on the form. You also want to ask questions that pertain to the average person’s daily life, which also involves almost every industry you can think of (ex. on a scale of 1-10, how would you rate the ease of transportation service apps and what improvements would you like to see in them? On a scale of 1-10, how would you rate the effectiveness of lifestyle tracking apps such as MyFitnessPal and what would you like to see be done differently?) 

  1. Consult with a reputable software company: If you started with a concept but are having a hard time completing it, you can get some mobile app development experts to help you finish your idea. Mobile app development companies have brainstormed ideas with various clients in the past, and they know what it takes to build the perfect app. They can warn you of any precautions to look out for, and give you the expertise you are looking for. If you already have a finished concept in mind, these experts can help you better your idea even more by offering suggestions, including mobile app name suggestions and more. You want to find a reputable mobile app development agency backed by good work and a true passion for bringing mobile concepts to life. 

Brainstorming a good mobile app idea is not as intimidating as it seems. A good mobile app development company can ease your worries. Sunvera has what it takes to not only bring your intelligent mobile application idea to life, but also make sure that your app is not dead on arrival, as the majority of mobile apps are the moment they reach the app stores. Schedule a free consultation with us today to see how we can help you. 

Mobile app business is on a growth trend for 2020

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Mobile apps growing again in 2020.

Mobile app business is on a growth trend for 2020, according to the International Data Corporation (IDC). The market is projected to be valued at US$15.5 billion by 2020. There’s a huge amount of mobile apps that can be used for entertainment, communication, banking, and business purposes.

There are millions of apps and websites available, so you can count on not having enough time to hunt through them all.

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Why Mobile Apps Are the Next Big Thing:

You won’t be able to tell us that you’re not using a mobile app. No worries, because most of the apps that you find are all over the Internet, such as Facebook, Instagram, and WhatsApp. People are always spending more time on the Internet, and that’s because mobile is the preferred option for doing any task or gathering information that can be sent over the Internet.

Not only that, but many of the apps you find are optimized for mobile, such as instant news, music apps, and banking apps. In order to create a website, even with desktop technology, you need to make a webpage.

While there has been a recent wave of apps targeting mobile devices, most of them are targeted at enterprise customers. But many have a more consumer-like appeal, such as Woot, which offers a social feature for the “smart home.” It’s not enough for app makers to simply develop for the enterprise market, says Ram Iyer, CEO of app development company Sunvera Software. He says an app should give users multiple ways to interact with it, and not simply be a “single button in your hand.”

For example, Woot, a social app, has various ways to communicate with customers; people can post updates on Facebook with Woot’s “Like” button, or chat with company members using the app. Other companies, such as Amazon, Snapchat and Twitter, offer additional messaging features.

The question for developers and consumers alike: How do you make an app to meet the growing expectations for consumers and the growing need for enterprise software?


iOS vs Android – Which Is Better?

Can you afford not to consider losing out from choosing the wrong platform for your next big mobile app development project? When it comes to all things mobile, iOS vs Android is the only initial question. As a mobile app development company, one should always consider the pros and cons of choosing the right launch platform. Once successful, you can always expand to the other platforms.

Continue reading “iOS vs Android – Which Is Better?”