Mobile App Development with AWS

Out of 5.11 billion mobile phone users worldwide, 2.71 billion are smartphone users. That number has compelled app developers to continuously reform mobile app development and make it more accessible and easy to design and develop apps.

Amazon Web Services

Amazon Web Services is an open-source development framework for developing mobile and web apps. AWS Amplify allows the developers to build, launch, and maintain apps in an economic environment. The tool offers full-stack development options without having to worry about front-end or back-end settings.

Smartphones can now do everything from editing videos to letting users access the company’s wares through its app and website. Keeping this in mind, every business, no matter how big or small, has now gotten into this sector and built an app for themselves to represent themselves online and have a prominent digital footprint.

As it stands now, the two major operating systems that people now use are Android and iOS, which run on most of the smartphones in the market. Having an app is not just about selling your product, but it is an entire experience that the users get from as soon as opening the app to buying a product, paying for it, and the user interface.

What are the advantages of using AWS amplify?

Amazon Web Services offer a plethora of functionality that aids in developing apps for both iOS and Android. It helps you do the following:

  • At a low cost, you can create a native app-like experience
  • You don’t have to pay for services that you do not use
  • You don’t have to worry about the coding, and things like hosting and infrastructure are taken care of
  • AWS device farm allows you to test the app in real-time across several mobile and operating systems

How does it make mobile app development better?

When you are developing a mobile app, several things can help speed up the process while also providing features that make your life easier. The following parts of AWS Amplify are what makes it a great way to develop mobile apps:

  • Authentication – With features such as AWS Identity and Access Management and AWS Incognito, AWS can keep the data of its users safe. The authentication mechanisms allow for stricter control on who accesses the data as it has multi-factor authentication.
  • Storage: DynamoDB is a NoSQL database service that makes data retrieval swift and creates tables that store the data. In addition to this, it also uses S3, which is simply support for web and media content.
  • Push Notifications: Via this service, you can send custom messages to the customers and keep them engaged thus maintaining a good customer relation.
  • API – API makes secure HTTP requests to REST and GraphQL endpoints. Furthermore, API-led connectivity makes app access easier, manipulates data, and safely combines it from several sources.
  • Appsync: This feature uses a GraphQL API to perform data management tasks and allows the users to have both online and offline access to data. Appsync does not require a server for backend mobile and web apps.
  • Bots: You can take a step up from your competition by incorporating AI into your chats so that your users have interactions with bots. Amazon Lex Services lets you do exactly that.
  • AR/VR – You can add 3D scenes to your mobile apps without having to overpay for the service. You can use Amazon Sumerian to add VR and 3D settings to your mobile apps.
  • Analytics: You can analyze the data, such as how much time a user spends in-app and what features are being interacted with the most. Amazon Pinpoint and Amazon Kinetic are your go-to tools for all the data you need to make a business decision and offer customized services to the users.
  • PubNub Messaging: You can use PubNub messaging to send messages from the app to the backend. It is readily available with AWS IoT and Generic MQTT over Websocket Providers.

AWS Amplify is a great tool that you can use to create your mobile and web apps without going through a lot of fuss. In addition to this, it has many features up its sleeve that make it a convenient resource for those who want to work on their app and have access to many tools without having to overpay for them. AWS android app development and AWS iOS development are a lot easier because you can test your mobile and web apps in real-time.

Contact us to discuss your business today and let Sunvera build the perfect mobile app for your company.

Mobile Marketing Automation: What is it?

With consumers spending more than five hours a day on their phones, businesses are keener than ever to find a way to engage with the user on their phones and harvest significant results.

Since most website traffic comes from mobile phones, 71% of marketers find mobile marketing a better and more productive way to generate leads. With technological advances at their peak, mobile app marketing automation is the goal of every other entrepreneur as it not only decreases the total input but increases the output significantly.

What is Mobile Marketing Automation (MMA)?

MMA is your algorithm-based virtual assistant that keeps track of the user activity on your app; where they spend the most time, what hours of the day they spend on your app, which buttons are tapped, and how much time is being spent. A plethora of other observations are also made and AI segments the users based on their actions. Consumer behavior analysis puts them into segments and sends prompts and messages accordingly. MMA does real-time marketing by tracing the user and sending a related prompt, message, email, or an SMS that leads them to a relevant campaign.

Cutting to the chase, MMA eliminates your need to stay behind the curtain and watch a user’s activity to create and manage your marketing campaign accordingly. MMA is just an intelligent alternative of your marketing team, working 24/7 like a control tower of your app.

An insight into real-time features of MMA

Real-Time Segmentation

Every marketing campaign creates segments based on the user’s behavior. Making it clear about the user behavior, it refers to the user’s location, the time they spend on the app, and the way they behave on the app. Based on the segments, personalized messages, prompts, emails, and SMSs are sent to the users.

The best thing about mobile marketing automation tools is that they give you real-time insight and analytics about your marketing campaign. You can immediately assess what tactic/approach is working and which one has failed to get things done. You can then make adjustments to match your desired goal.

Ongoing Personalization

Marketers reported having a 56% increase in sales when they used personalized marketing approaches. Mobile automation is always personalizing emails, prompts, SMSs, and product information for the customers. Adjustments are made based on customer preference, location, and loyalty to your brand. Since you know what’s happening in the app, you can use those analytics for many things.

The Working of Mobile Market Automation

Mobile marketing automation is a system that is working behind the scenes. From using data such as Geolocation to assessing the customer’s behavior and sending emails accordingly is a part of what it does. MMA is aimed at increasing engagement and user awareness. Whenever the user is not using the app, sending those emails and messages about your app might not be fruitful. With MMA, you know when a user is on your app, and you can ask them a quick question to engage with them.

Benefits of MMA

  • The Best Channel for Reaching Users

Automation giving valuable insights into the user’s behavior helps to choose the best channel for reaching the user. Whether it’s an email, SMS, or an in-app prompt, you get the best response when you know what the user is up to. 

  • The entirety of User Data Available for Analysis

Mobile marketing automation gives you the liberty to access a wide array of user data useful in customer relationship management. Having 360-degree data of a user, their geolocation, social data, and in-app preferences lay a solid base for organizing the marketing strategy. Moreover, this data can be used for crucial sales-related analysis. 

  • Efficient in many ways

Since the automation does not need you to be vigilant and careful about the messaging and emails, you can save time for other tasks. Moreover, handling a marketing team is a hectic job, and all the statistics point towards the automation of marketing since it is high time to automate work processes and make the best use of your time. 

Mobile marketing automation tools are changing the structure of marketing models in businesses. With its excellent work process, MMA will cast its shadow over the famous marketing models and be an integral part of digital marketing. It is not long when the acronym MMA will be well-known for Mobile market automation rather than Mixed Martial Arts.

Contact us to discuss your business today.

Augmented Reality App Development: Process, Features, Cost etc

Augmented reality app development is experiencing a greater demand, considering that current equipment is capable of reproducing images, colors and sound to a degree where it is possible for people to interact with everyday objects.

Augmented reality technology was first created by Ivan Sutherland, a computer scientist at Harvard, in 1968. He developed the head-mounted display that is now used to manipulate our environment. Due to limited knowledge and a lack of resources at that time, he could achieve this only to a certain degree. Since then, augmented reality has quickly transformed into a viable solution in the marketplace, with other scientists making their own discoveries which have eventually led to what we have today as AR technology. 

How Augmented Reality Works

Much like a hologram, augmented reality (AR) overlays graphics on top of the real world, so that the real world seems to change to resemble a video game. Users can have the ultimate experience with augmented reality apps by simply pointing their smartphone at a real-world environment and selecting the relevant features through the device’s touch-screen. Headsets are also being widely used along with smartphone apps. The user’s video-game mindset also takes over, causing their hands to shift in the direction they are looking and manipulate objects. 

Augmented Reality Trends

The future of AR has been something of a sci-fi fantasy for some time now, with a first mover like Google Glass yet to become mainstream. However, with a surge in interest in consumer virtual reality in recent years, as well as companies like Apple and Microsoft investing in related technologies, the days of glasses may well be numbered.

Tools For iOS and Android

ARKit for Apple is one of the leading augmented reality SDKs (Software Development Kits) for iOS. Thanks to ARKit, you can build augmented reality experiences for iPhone and iPad, including games, education, travel, and more. ARKit also offers a path to bringing augmented reality to millions of existing iOS devices by enabling developers to bring augmented reality to any device with Apple’s A9 chip or later. Apple’s commitment to the iOS developer community goes beyond just ARKit. Its platform and ecosystem are highly optimized for developers to build the future of apps and games for iOS and macOS. ARKit can only be used for iOS development.

However, there are many other SDKs for Android development as well, one of the leading ones being Vuforia. Vuforia is a simulator with a native API that lets you create amazing 3D visuals by using an iPad or Android phone as a sighted device. This is great for developing both AR and VR applications.

Before you start using any of these SDKs, you need to add the correct permissions, know the API, add appropriate labels for buttons and media, etc. 

You also want to make sure that the SDK being used to develop your AR app allows for the following:

  • 3D recognition and tracking
  • Smart glasses integration
  • Image recognition and tracking
  • Location-based services

Cost of Building an AR App

The cost of developing an AR app ranges between $25K and $200K depending on the complexity of the technology used. So it is likely that a tech company will have multiple solutions with different price ranges and development times, but with the same ultimate goal to improve the customer experience.

Aside from the usual development cost (software development costs), security and battery life also have to be considered when discussing the topic of AR app costs. 

The Future of AR Technology

Augmented reality has yet to be defined in terms of a mass appeal for consumers. But for developers and researchers, it presents a huge opportunity to reach and test out applications that are in-demand in the market. For the longest time, consumers related AR technology to games such as Pokemon Go. Now, when we think of this technology, we can easily recall coming across it in our everyday lives whether it is online shopping or television broadcasting. Digi-Capital projects 3.5 billion mobile augmented reality users by 2022, and this will not be limited to games only. AR technology will soon take over various aspects of our lives along with other emerging technologies such as artificial intelligence and machine learning. 

Contact us to discuss ways to scale your business with augmented reality app development while improving operations and costs.

Importance of UI and UX in App Design

It takes a second to delete an app that does not work smoothly. With a plethora of options in the online marketplace, your app would be replaced right away if it is not optimized for performance and an effortless user experience.

With millions of apps in the app store, the successful ones have one thing in common; a great look and feel. All of your efforts at the backend might go into the drain if you don’t invest time, effort, and capital in the UI and UX of an app. 

What are UI and UX?

UI or the User Interface is the graphical layout of an app. The buttons, text, sliders, images, and any other elements that the user will interact with is UI. Cutting it short, UI is the mode of transfer of all the work that has been done at the backend. 

UX or the User Experience pertains to how the app operates, and whether or not it meets the requirements of the user. UX should be steered to make things easy and comfortable for the users. 

If the UI and UX aren’t given due attention, your idea, no matter how revolutionary it is, might not survive in the market. 

205.4 billion apps were downloaded in 2020 and the number is expected to be 258.2 billion by the year 2022. People are shifting to mobile apps because of their efficient functionality and potential to get things done swiftly and if your app does not do that, it will not be able to save its place in the market.

Importance of UI/UX in Mobile Apps

An app with a great idea would thrive on paper. However, flawless functionality and a sophisticated design are a must-have to succeed in the digital market.

Below are a few points that discuss the significance of the UI/UX design of the app. 

Captivated Users

After your app is downloaded, the first few seconds are quite crucial. If your app has a compelling design and a good interface, the users will decide to keep using your app. However, if you don’t create engagement through the design and content in the first few seconds, users will navigate to other apps in the store. 

Time and Cost Savings

An app with a good UI UX design would save users time as they would not have to fidget around the app to solve their problems. This will land you some good ratings and you won’t have to work on updates thus saving money and time. 

Brand Recognition

Ratings are important for an app. A user will take some seconds out of their time to give you a good rating if you deserve it. This will help you build brand recognition and people would prefer your app over others due to the higher rating. Once you are on top of the list, your app will automatically get better rankings and more downloads.

People always remember good experiences. If you have invested in UI/UX app design, your brand will stand out and would speak for itself. It’s a very simple phenomenon. People are getting what they want with a good design and no performance issues if you’ve invested in a good UI/UX design. That would pave the road for your brand recognition and you can get the customer engagement you have been waiting for. 

Tips to improve UI/UX in App Design 

Let’s discuss a few important tips about UI and UX that you should keep in mind while designing an app. 

  • Uniform Design

A consistent design should be followed throughout the app. Do not be limited to the start screen. Every part of your app including, buttons, sidebars, any sliders, and menus should have a consistent design. 

  • Interactive Design

A user-friendly design allows the user to interact with the app and build a connection. Let the design interact with the app freely. People like the freedom of being able to customize the app, for instance, the layout and color scheme. 

  • Simple Design

Cluttering up your app will only confuse the users. Make it simple and easy to use. Your design will do no good to the user if it confuses them. Integrate a straightforward design that steers the user easily to get his/her task done. 

UI/UX design of an app is a crucial aspect of designing a successful app. Understand the needs and market preferences of your target audience to make necessary amends in your app. This practice goes a long way in securing a good place in the online marketplace. Lastly, you will want to partner up with a reputable mobile app development company to take care of the UI/UX aspect of your app. Contact us today for a free consultation.


Healthcare App Features, Trends, and Costs

How often do you go out for dinner? Ordering food online is still eating from a restaurant but you are eating it from the comfort of your home. Every business sector out there is working tirelessly to provide an easier alternative to their users. Comfort is what everybody is looking for these days. 

If you’re reading this, you might be thinking of launching your healthcare app. This article will take you through the features, trends, and cost of a healthcare app. 

Healthcare App Trends

448 million people are using smartphones for browsing all around the world. There are 318,000 mhealthcare apps in app stores. The number of healthcare apps has doubled since 2015 and it is solely because more and more people are investing in healthcare apps as it has great potential. Over 60% of people have downloaded a health app on their phone. Fitness and wellness constitute 85% of mhealth apps and 15% of those apps are related to medical issues. 

Types of healthcare apps

  • App for patients
  • The General Doctor app
  • Healthcare Details App

Every type of healthcare app has some different features. Let’s dive into the features that a healthcare app offers. 

The Patient App

  • Sign up and Sign-in features allow you to access basic information about the user such as age and gender. 
  • The appointment feature helps the user to make an appointment with the doctor they’ve finalized.
  • The search feature helps users find a doctor according to their issue. For instance, a patient with stomach issues would search gastroenterologist. 
  • A pill reminder feature is beneficial for those who forget to take their medicine on time. Elderly people can especially make use of this feature.
  • In the Telemedicine feature, a medical professional would prescribe medicine and monitor the prescriptions.
  • Electronic health recorder keeps a record of the health of the patient. Doctors and patients both use this feature to keep track of records.
  • The feedback feature helps to rate the doctors based on the user’s experience.

The Doctor App

  • The profile creation feature requires the doctor to add all their qualification and experiences. This is specifically helpful for the users as they would be able to access the profile information of a doctor. Experience and certificates would make it easier for the patient to trust the doctor. 
  • The appointment feature in the doctor’s app helps to make the appointment process smooth and easy for both patient and doctor. This is where the doctor and patient can discuss and finalize a timing contingent on availability.
  • The patient dashboard is important for the doctor as it would convey the medical history of the patient, previous medications, and other details that the doctor should know about. 
  • The prescription would be a different feature as it needs to be legitimate. Doctors can use this feature to prescribe medicine in a certified way. 

The General Healthcare App

  • Doctor Management system which allows hospital staff to use the app and stay on record. 
  • The inventory management feature makes sure that there are enough supplies in the hospital. It is solely to be used by the hospital staff.
  • A patient management system would be used to keep a record of patients and their medical history. 

The Cost of a Healthcare App

The cost of a healthcare app is influenced by several factors. The platforms on which the app will be available is the first factor. If you’re going to make a native app, you might have to spend several thousand bucks on that. Apps on iOS and Android are relatively cheaper and can be developed at a lower rate as opposed to native apps.

Another interesting factor that influences the cost of an app is the developer you choose. Indian freelancers are well known for quality service at a low price. You can find Indian freelancers for as low as $10/hour. 

The features of the app are also a deciding factor in the cost of an app. For instance, if you want to add a payment feature in the app you might have to pay more to the developer. The language and complexity of the app also are a deciding factor in the cost of an app. 

The estimated budget for a healthcare app is around $5000-$15000. The variability depends upon the factors mentioned above. 

Healthcare apps are a major need during this time. Especially with the COVID-19 crisis, people are more inclined towards online consultations and healthcare services. If you are thinking about an investment in healthcare apps, talk to us today and we can help you with your app idea. 


How to Brainstorm the Perfect Mobile App Idea

The competition in the mobile apps market is higher than ever. With a countless number of apps in the app stores, how do you come up with the next million dollar idea? You will find that the few moments of satisfaction when you feel like you have stumbled upon a genius mobile app concept are met with disappointment when you soon discover that the idea has already been put in motion. The reason why you keep hitting this roadblock is because you do not have a set process of evaluating the current market and trends, and we are here to guide you. 

Here are all of the factors to consider when coming up with the perfect mobile app idea, so you can become the next Uber and TikTok, or better yet, surpass them. 

  1. Examine current events and circumstances: When researching current events, you especially want to look for disruptive trends. What are the times calling for? Use COVID-19 as an example, which has stirred a greater need for remote work and changed the way businesses serve their clients in practically every vertical. Healthcare organizations are rapidly adopting telehealth services, more restaurants are teaming up with food delivery services such as Doordash and UberEats etc. With the rapid transformation of businesses due to the pandemic, this can be a great opportunity for you to brainstorm the perfect idea for app development. 

The news is not the only way for you to keep up with the times. Make sure to network with people (webinars and online networking events are perfect for this time) and bring up topics about what people need when talking to family and friends. They may just bring up an issue they experience in their daily lives that nobody thought of solving in the past!

  1. Determine what people will NEED, not WANT: We are not saying that gaming and other entertainment apps will not be successful, because obviously, many of them are. However, it is harder to get people to download these types of apps as they don’t exactly stress urgency. Plus, there are way too many entertainment apps in the market which further reduces the chances of your app taking the spotlight. 

Instead, going along with the first tip, when you find out what people NEED, you can conceptualize a mobile application idea that the majority will be inclined to ignore. Once you figure this out, you are golden. 

  1. Browse the current app market: Another great way to brainstorm mobile app topics is to scan the current apps available in the app stores. The reason why people find success with this method is because they can see if there are ways to improve upon current apps. For example, many social media platforms added Snapchat’s concept of 24-hour ‘stories’ a recollection of photos and videos of a person’s day. Now we have Facebook stories, Instagram stories, and even LinkedIn stories, which just launched recently. However, Instagram has the option of making stories permanent in separate folders. This allows Instagram to have a leg up on Snapchat, and even the other platforms, because now people do not have to download a separate app to record and see stories. They can have it all in one place. Looking at what is already in the market can surely grant you your lightbulb moment. 

  1. Conduct free online surveys: A smart option for people who have a hard time brainstorming, you can let the ideas come to you. Online surveys are incredibly easy to conduct nowadays, with tools such as Google Forms and SurveyMonkey. You can quickly create a public survey and share it across your social media channels, send to your loved ones, and even set aside a small budget to pay strangers to take the survey.

If you decide to do this, make sure your audience is varied. For example, if most of your Instagram followers are women in their 20s or 30s, you do not want to only get the word out for your survey there. A good option to figure out the demographics of a survey participant is to ask for the participant’s age range, gender, ethnicity, yearly income etc. on the form. You also want to ask questions that pertain to the average person’s daily life, which also involves almost every industry you can think of (ex. on a scale of 1-10, how would you rate the ease of transportation service apps and what improvements would you like to see in them? On a scale of 1-10, how would you rate the effectiveness of lifestyle tracking apps such as MyFitnessPal and what would you like to see be done differently?) 

  1. Consult with a reputable software company: If you started with a concept but are having a hard time completing it, you can get some mobile app development experts to help you finish your idea. Mobile app development companies have brainstormed ideas with various clients in the past, and they know what it takes to build the perfect app. They can warn you of any precautions to look out for, and give you the expertise you are looking for. If you already have a finished concept in mind, these experts can help you better your idea even more by offering suggestions, including mobile app name suggestions and more. You want to find a reputable mobile app development agency backed by good work and a true passion for bringing mobile concepts to life. 

Brainstorming a good mobile app idea is not as intimidating as it seems. A good mobile app development company can ease your worries. Sunvera has what it takes to not only bring your intelligent mobile application idea to life, but also make sure that your app is not dead on arrival, as the majority of mobile apps are the moment they reach the app stores. Schedule a free consultation with us today to see how we can help you.