How to Use Video Marketing in Your Business

video marketingVideo marketing is a popular choice for businesses of all sizes looking to reach out and connect with customers. Video marketing uses several different strategies, like how-to videos, interviews and more, by using a combination of images and video which gives your customers the chance to see how your product works in real life.

To use video marketing effectively you have to know how to create an effective how-to style video that will convince potential clients that they need whatever it is you are selling.

 

 

 

Benefits of Creating Videos for Your Business

 

Benefit #1 –  Videos Create Visual Impact

Video marketing can be very effective if they show how something works in real life, or showcase a previous client’s experience with the product. Videos show how the product performs and how it looks while doing so, creating visual impact within minutes of your video being viewed. You can also use interviews to promote products or services and shopping channels do this often by asking questions about what customers like best about their favorite items and how they will use them.

 

Benefit #2 – Videos Help Reach Out To Current Customers And New Prospects

Video marketing makes it easier than ever to reach out to current customers letting them know how they can get the most out of their purchases. Customers may love your products but still need help figuring how to use them so creating how-to videos is a great way to provide this information, especially with this kind of content being available online 24/7. As for prospects, videos can show how easy the product is to use so customers are more likely to buy.

 

Benefit #3 – Videos Are Easy To Create Compared To Other Types Of Marketing Strategies

Creating videos is something you may be able to do yourself without having to hire freelancers or spend lots of money on hiring professionals. You can create videos for free if you use your smart phone or digital camera to take pictures of how something works so all you need is software to edit the photos together with voiceover work.

 

Benefit #4 – Videos Can Be Posted On Social Media Platforms Making It Easy To Share Them With Friends And Family

Videos are easy to share on social media platforms like Facebook and Twitter which makes it even easier to market your products in an effective way because friends often share useful information at a higher rate than others sharing random things they see online. Videos are shared more often when they are easy-to-understand content because those are typically easier to digest.

 

 

How To Create A Successful Video for Your Business?

 

1. Come Up With an Idea

Decide what exactly it is you want people to get from your video. Then figure out how best you can showcase it without having them ask questions in their head during the duration of the video.

 

2. Gather Your Equipment

Filming videos is a great way to share information about how and why people chose to use certain products. Consider the kind of video you want to create, using text on an image or video, and make sure that you have the proper recording equipment for editing, depending on what type of video you are creating.

 

3. Gather Your Resources

Have all the items needed to film the video. If it is an interview about how your products can help customers save money or time, make sure that you have everything in place prior to filming including a list of questions as well as an outline for how you want your interviewee to respond.

 

4. Film the Video

Once you have everything planned out, you can get started on putting the video together, making sure that you don’t miss anything in the process. Filming the video  is often the most stressful part of the process, so once you finish with this step, you just need to edit and publish!

 

5. Edit for Quality

Before uploading your new video, take time to edit properly so that it includes high quality images and sounds without any glitches or errors. Make sure that you are happy with how the video looks before you upload it live and potential customers. Make sure to double-check!

 

6. Upload for Success

Once your video is ready, don’t just stuff it in a corner of your website or blog.  Make sure you promote the video or link to it through your social networking accounts so that current customers and prospects will be able to find it easily. You can also create a separate page on your site that really highlights the video and makes it the center of attention. On this page, you should include what kind of product you’re selling, where they can purchase it and any special offers you may have about using that type of product they can get elsewhere online too. Also, consider putting resources on the page that potential customers may need.

 

 

How Can You Use Video Marketing?

 

There are many different ways that you can use video marketing in your business. The most popular way is how-to videos, but there are also other options out there for you. Within each of these categories there are various styles of videos that allow you to choose what works best for your business.

 

Personal How-To Videos

People want to feel connected to others like them and using personal how-to videos helps this happen because they feel like they know the person on screen through their actions and tone of voice.  If you use a human figure [rather than just an illustration] in your how-to video, people who watch your video will connect with that figure on screen and hopefully feel compelled to buy whatever it is that you’re selling if they can relate or think how their life will be improved by using it too.

You can use how-to videos to show how the product works and how easy it is for the consumer to use, even if you’re not directly involved in that how-to video. There are many other ways that you could get creative with how-tos but this is mostly a matter of personal preference. And keep in mind that a personal how-to style video is most effective when people feel like they know you as well as the product.

 

Promotional

Promotional videos are used to sell a specific product or service. They’re usually created by companies themselves so that they can help advertise a new launch or special offer. In these types of videos, the presenter will usually be talking about how wonderful their company is or how great their product or service is. It doesn’t really matter how you make your promotional video, so long as it’s effective in getting people to want what you have to sell.

 

Interviews

Interviews are when one person asks another person a set of questions. You can interview an expert or a “person of interest” and help the audience learn more about that person and how they relate to your company. For example, you can interview a current customer who has been using your product for over ten years.

If this is the type of video that will work best for your company then you can incorporate it by asking the other person how the product or service helped them get to where they are today, whether it is as simple as using a software to become more productive or something more life-changing such as getting braces to have a more confident smile in the future, improving one’s overall self-perception. 

 

Live Streaming

Live streaming is a great way to connect with your audience. You can allow your audience to get involved through platforms such as Instagram and Facebook live, where consumers get to ask questions and the company answers them in real-time. You can also get real-time feedback and suggestions from your audience which can be a great factor in company growth, if you choose to apply some of the suggestions. The best thing about livestreaming is that you do not have to pay a penny out of your pocket!

 

 

Final Thoughts

 

Video marketing is an excellent way to promote any service or product that you have. Although there are many different types of videos, the main goal of the videos is to help customers solve problems and improve how they do everyday tasks. By using videos for your business, consumers will be able to relate more easily to how the product or service can help improve how they do everyday tasks.

In order to be a successful business owner, you need to learn how to properly market your company’s products and services. The best way that you can get started is by using videos for your company since they are one of the best marketing tools out there.

 

Sunvera Software develops next-level software applications from start-to-finish. We are a premier software and mobile app development agency specializing in healthcare mobile app development, custom mobile app development company, telehealth software, sales dashboards, custom mobile app development services, retail software development, supply-chain software, ecommerce, shopify, web design, iBeacon apps, security solutions and unified access software.

We are proud partners with Amazon AWS, Microsoft Azure and Google Cloud.

Schedule a free 30-minute call with us to discuss your business, or you can give us a call at (949) 284-6300.

How to Find a Business App Developer

Business app developerThe business world is increasingly going online, and business applications have become a necessity for company growth. Business apps can range from business-centric websites to automated employee and customer support systems. Most business apps are not developed internally, so entrepreneurs often seek a business app developer who has experience in this area.

When searching for business application developers, you may not know what to look for, but there are certain things the app developers typically have in common. Here are some of the qualities business app developers should possess:

 

 

1) Be Aware of All Business Trends

Businesses are changing, and business apps should reflect these changes in order to attract entrepreneurs as clients. Different business ecosystems are emerging, be it business-to-business commerce or an on-demand app, different business models require a broad knowledge of these trends in general.

 

 

2) Should Have Business Experience

The app developer(s) should be able to tell business owners exactly how their app will benefit from launching an online presence, and why they need it. In addition to business knowledge, application developers must also understand business culture as well as the needs of the target audience.

 

 

3) Incorporate the Business’s Branding Into the App

The business app should represent the company, which means it should be aesthetically appealing to entrepreneurs. App developers should have business branding experience to make sure the business app strikes a good balance between business needs and consumer appeal.

 

 

4) Should Have Experience in Working With Different Business Models and Technologies

Some business app developers are experts in a particular segment, but entrepreneurs cannot be restricted to those business solutions. Entrepreneurs need experts who can develop an online presence using different business models and technologies for growth. A good strategy for companies finding app developers is to search for app developers by industry to find the right fit.

 

 

5) Must Have a Collaborative Approach

The client or business owner is the one with the final say when it comes to business apps, since they are paying for the application. Entrepreneurs do not expect business app developers to develop an application that does not meet their business requirements, but they should work together for the best outcome.

 

 

6) Must Have Security Expertise

Infrastructure security is a major concern in online business applications. Companies need app developers who are up-to-date with infrastructure and data security matters as business applications become increasingly vulnerable to attacks.

 

As mentioned above, there is no one set way to find the right business app developer. Companies need app experts who can quickly incorporate business trends and answer the clients’ questions in a prompt manner. In order to find the right business application developer, entrepreneurs should be clear about their requirements.

There are also a few things business owners and the app developers can do to help facilitate their app development. Companies should be open to the app developers’ ideas without dismissing them outright, and business app developers also need to be able to listen carefully, to ensure proper communication between both parties.

 

 

Conclusion

It is important for companies to find the right application developers. App experts should not only be able to follow business trends but also be able to listen to their clients’ business goals, and incorporate those into their apps.

Businesses do have similar needs of application developers, but not all app experts are created equal, and that is where entrepreneurs need to be very discerning when they choose business app developers for their mobile applications.

 

Sunvera Software develops next-level software applications from start-to-finish. We are a premier software and mobile app development agency specializing in healthcare mobile app development, custom mobile app development company, telehealth software, sales dashboards, custom mobile app development services, retail software development, supply-chain software, ecommerce, shopify, web design, iBeacon apps, security solutions and unified access software.

We are proud partners with Amazon AWS, Microsoft Azure and Google Cloud.

Schedule a free 30-minute call with us to discuss your business, or you can give us a call at (949) 284-6300.

Decentralized Applications: Creating Your First DApp

decentralized applicationsDecentralized applications, or DApps, are decentralized services that exist solely on the blockchain. Currently decentralized services can be categorized into three main types – decentralized exchanges (DEXs), decentralized storage solutions and cryptocurrencies. Blockchain is decentralized because all of the data is stored on multiple nodes, so even if one node goes down the others will still be able to access its data. DApps are decentralized applications that run on a blockchain platform just like Bitcoin and Ethereum do.

 

 

 

What are Decentralized Applications?

 

A decentralized application (DApp) is a program that can be executed on a peer-to-peer network of computers rather than a single computer or server. This means that all functions of the decentralized application will run on blockchain technology in order to leverage its decentralized nature and provide users with an open and transparent platform where they can transact directly with one another.  For example, decentralized exchanges are able to provide users with an open and transparent platform for trading digital assets without having to trust any third party with their funds since no centralized service provider is required to complete transactions.

 

 

Examples of Decentralized Applications

 

Decentralized services have the potential for disrupting many of the world’s largest industries – finance, law, media, government/legislation and others. By supplying these services using blockchains from Bitcoin or Ethereum, anyone can leverage decentralized applications (DApps) in order to create value for themselves or others. Common use cases for decentralized applications include: decentralized exchanges (like EtherDelta), decentralized storage solutions (like Storj) and decentralized currencies (like Litecoin).

 

Example #1:  Decentralized Exchanges

Decentralized exchanges provide users with an open and decentralized platform where they can transact directly with one another.  Decentralized exchanges do not require you to trust any third party with your funds since decentralized services are operated by software which runs a network of computers, also known as nodes. Decentralized exchanges charge very low transaction fees because they do not have any centralized service provider and instead are run purely on blockchain technology.

 

Example #2: Decentralized Storage Solutions

Decentralized storage solutions, like Storj or Sia, leverage blockchain technology to create a decentralized peer-to-peer file sharing network that allows users to interact without having to trust each other or any third party.

 

Example #3: Cryptocurrencies

Cryptocurrencies represent the first widely used example of decentralized services offered to the general public. Unlike centralized fiat currencies (like USD), decentralized cryptocurrencies are not controlled by any single individual or entity. Instead, these cryptocurrencies are governed by distributed consensus networks that are based on blockchains from Bitcoin (BTC) and Ethereum (ETH). The benefits in using decentralized services provided by decentralized currencies are immediately clear – cryptocurrencies enable borderless, decentralized payment transactions that can be completed anywhere in the world.

In fact, decentralized currency exchange services like ShapeShift and Changelly have created exchanges that enable users to quickly swap any two types of crypto assets without having to register an account or provide any identifying information.

 

Example #4:  Decentralized Social Networks

Decentralized social networks, like Diaspora and Steemit, represent another version of Facebook, that enable users to interact with one another without having to trust a third party with their data. Instead, these social networks are operated exclusively on decentralized blockchains, allowing users to directly communicate with one another without having to worry about censorship or network interference.

 

 

Creating Your First DApp: Step-by-Step Process

 

Step 1: Determine the Decentralized Service You Want To Create

Before creating your decentralized application, it’s important to determine what service you want to build.

For example, do you want to create a decentralized social network that will allow users all over the world to interact with one another directly? Do you want to create a marketplace that allows buyers and sellers from all over the globe to trade goods with one another without having to trust third party centralized services like eBay? Or, do you want to create a new currency that enables borderless transactions of value anywhere in the world?

 

Step 2: Determine Where Your Decentralized App Will Run (on Ethereum or Bitcoin?)

DApps are founded on blockchains from either Bitcoin or Ethereum. In fact, decentralized currency protocols like Bitcoin and decentralized blockchain-based applications from Ethereum are the best decentralized services available today in nearly all industries.

Regardless of which decentralized application you choose to build, it will run on either the Bitcoin or the Ethereum network – not both! Keep this point in mind as you think about your decentralized app idea because you don’t want to have to create two separate DApps if your decentralized service is better off running on only one blockchain. For example, decentralized storage solutions (like Storj) typically prefer to run on blockchains from Bitcoin since they leverage a native cryptocurrency (BTC) for payments; therefore, their business model is better suited using an open decentralized protocol such as Bitcoin rather than being tied to the Ethereum network, which typically runs decentralized applications rather than decentralized services.

Decentralized social networks (like Diaspora and Steemit), on the other hand, run better on the Ethereum network since they leverage decentralized protocols like Ether for payments.

 

Step 3: Determine the Decentralized Application’s Consensus Algorithm

Before you begin creating decentralized applications, you must determine how your application will function. How will transactions be validated by decentralized applications? What is the app’s consensus mechanism? 

For example, decentralized currency protocols like Bitcoin and exchange platforms like ShapeShift run on blockchain-based mechanisms – they use decentralized consensus algorithms (DCA) to validate transactions. On the other hand, decentralized social networks such as Diaspora and Steemit use a proof-of-stake algorithm (DPoS) to validate transactions.

What app you want to build here will largely depend on what decentralized service you are trying to provide. For example, exchange platforms like ShapeShift and marketplaces like OpenBazaar run as a decentralized trustless protocol that depends on decentralized consensus protocols in order to authenticate all transactions. On the other hand, social networks like Diaspora and storage solutions like Storj run off of decentralized proof-of-stake algorithms since they do not need decentralized consensus protocols in order to authenticate all transactions.

 

Step 4: Determine Whether Your DApp Has a Token

If your decentralized application does not require decentralized tokens, then there is no point in creating them! However, if the decentralized application you are building does require decentralized tokens to be used as a medium of exchange for commerce purposes and/or access to decentralized software components (which could be an API or an SDK), then you can continue on with Step 6 below.

 

Step 5: Setup Your Decentralized Application’s Wallet

Next, set up some type of decentralized wallet (like MyEtherWallet) which simply acts as storage space for all the decentralized tokens that you will create. In order to utilize these decentralized applications that use  protocols like Ethereum as their underlying blockchain infrastructure, they very often require their own unique custom decentralized tokens. For example, decentralized applications built on top of Ethereum very often require their own decentralized token and apps built on the Bitcoin blockchain usually do not require their own decentralized tokens in order to operate properly (these decentralized apps use bitcoin’s decentralized token instead).

 

Step 6: Setup Your Decentralized Application’s Smart Contract

Now you will need to set up a decentralized wallet account that is specifically designated as a decentralized application’s smart contract account. You may have heard this term smart contract before – it refers to a self-executing piece of code that acts like an agreement between multiple parties or even just one party and itself (if an event occurs). The benefit of using a decentralized protocol based on proof-of-stake decentralized consensus algorithms over those that utilize proof-of-work decentralized consensus algorithms is the decentralized protocol’s ability to execute and run on decentralized smart contracts. Decentralized applications that utilize protocols like Ethereum or bitcoin can benefit greatly from utilizing decentralized application hosting services (like decentralized cloud storage) since these hosting services usually support decentralized smart contracts. In fact, many of these DApp hosts provide some type of IDE (like Microsoft Azure’s Solidity Integrated Development Environment ) which makes it easy for developers to create their own decentralized applications much easier than creating them directly through a command line interface with no type of visual interface helping along the way.

 

Step 7: Using Your Application Creation Tool (Like EOS or Ethereum) Build Out the Decentralized Application

Once you have created a decentralized wallet that is designated as your DApp’s smart contract account, it is time to use some type of decentralized protocol-specific development tool in order to build out each individual app feature from start to finish. These decentralized applications usually consist of separate apps that all run within the same decentralized platform or DApp ecosystem; however, they are not necessarily directly interconnected with each other.

 

Step 8: Host Applications on Decentralized Cloud Storage Services Like IPFS and Sia

Now that you have completed your decentralized app, you need to host it somewhere. You can do this by utilizing decentralized application hosting services; however, since decentralized applications must make use of decentralized protocols to function properly, this usually means the apps will not be hosted on a decentralized protocol but rather a centralized server or servers depending on how the service is structured. The benefit of using decentralized cloud storage services is they are much cheaper than regular centralized data storage services – usually in terms of both pricing and amount of storage space per cost or per byte . However, the tradeoff comes in the form of less decentralized security.

 

Sunvera Software develops next-level software applications from start-to-finish. We are a premier software and mobile app development agency specializing in healthcare mobile app development, custom mobile app development company, telehealth software, sales dashboards, custom mobile app development services, retail software development, supply-chain software, ecommerce, shopify, web design, iBeacon apps, security solutions and unified access software.

We are proud partners with Amazon AWS, Microsoft Azure and Google Cloud.

Schedule a free 30-minute call with us to discuss your business, or you can give us a call at (949) 284-6300.

How to Create an App Like Instacart

InstacartInstacart is an on-demand grocery delivery service based in San Francisco, California. 

Today, Instacart delivers groceries from multiple Whole Foods Market locations and retailers including Costco, Petco, Sam’s Club, Publix, Albertsons/Safeway and more.

If you live in a metropolitan area that Instacart has coverage for, you can also get your favorite groceries from local markets and restaurants. 

Instacart is a tech company in the e-commerce space, which means they compete with Amazon on many levels. Both are trying to make it as easy as possible to order anything online without having to leave your house. Here, we will discuss how to create an app like Instacart.

 

Creating an App Like Instacart: Features to Include

 

Feature #1 – Delivery

After you place your order, an Instacart shopper will pick out your groceries and deliver them to your home. This eliminates the inconvenience of going to the store for a forgotten ingredient or buying something extra for people who forgot to write down what they wanted. The delivery feature is a must for an app like Instacart.

 

Feature #2 – Personal Shopper

If you’ve run out of coffee filters, shave cream or detergent, just tell Instacart how many you need and it’ll be on its way within one hour. Think how much time this saves over having to go onto each product’s site and compare prices before ordering.

 

Feature #3 – Cross-Platform Functionality

Both mobile apps (iOS & Android) for Instacart are extremely professional looking and designed with the customer in mind from start to finish. It’s also a simple two-click process to place the order and checkout.

 

Feature #4 – Automated Refill

This is how it works: At first, Instacart users might have to do some legwork to set up their refills, but over time if you use Instacart often enough, they’ll learn how much of each item you need and how frequently you shop for them. Eventually, they’ll just automatically reorder for you without asking. This is highly convenient and helps eliminate the need to go shopping or run out of something that may mean having to wait until the next trip into town.

 

 

Steps to Take to Create an App Like Instacart

 

Step #1 – Do Your Research To Find a Unique Place Within the Industry

Look how many apps are on the market that replicate how Instacart does business. What you will find is how this company has done something very different by putting the customer’s needs first, and how they’re doing it in a way that builds customer trust and loyalty. When doing your research, look at other apps that are similar to Instacart, and note which features they use. How can you make your app unique? You do not want your app to be the next Instacart, but the next app that is as successful as Instacart, in the same niche. This step requires a great deal of brainstorming.

 

Step #2 –  Get Funding before Moving Forward

This step is normally the first thing that everyone does when starting a new business, but how many people actually move forward with their idea because they lack funding? If you’re really serious about developing an app like Instacart, find a way to get invested in your own ideas. Make sure what you are doing will make it worthwhile for investors. Create a strategy on how you will pitch to investors, how much you’ll need to start, how much it will cost for the first year and how many people are needed on your team.

 

Step #3  – Keep Costs Low and Profits High

The cost to start an app like Instacart is extremely low when compared to how much profit you can make off it. You have to do everything right; from the features, how the app operates and how much profit you will expect. This app is a great way to earn passive income because once it’s set up correctly, your revenue will likely increase every month.

 

Step #4 – Development and Testing

Developing an app like Instacart will take a few months of hard work and effort. You have to remember how professional this company’s website looks, how functional the mobile apps are, how simple it is to use and that all of their shoppers are in-house employees who have been doing this for years. You want your app to be at least as good, if not better than Instacart. Testing should be done by a third party to make sure your app is not breaking any rules and how it works. You do not want the app banned from the Apple or Google AppStore before you have an opportunity to gain a following.

 

Step #5  – Get Your First Customers

One of the first things that Instacart did was find how many people were already using Amazon Fresh. They started by offering what these customers needed and how they did it, as well as how they listed their products on their mobile app. This is how Instacart got their first customers. People were already familiar with how things should work and how to use the app, so there was no need to change how things were. People simply signed up and began using Instacart to get their groceries.

 

Step #6  – Make Sure Customers Stay Happy

Once you are getting a few customers, how do you keep them happy? You have to be on top of how many complaints get filed in how many different ways. You should respond as quickly as possible to make sure the problem is resolved and how it doesn’t happen again with any other customers.

Constantly monitor how people are using your app, how they are rating it and how you can improve how the app operates. This is how Instacart has stayed on top, even during a time when others were developing apps like Instacart too.

 

Step #7 –  Keep Learning From Others

Start looking at how other businesses do this and see how much they charge customers when they first begin doing this. What you’ll find is that no one makes profit from the start because there are always initial costs before becoming profitable with this new model of revenue share where both sides gain something when sales happen. Once you’ve launched you app and gained customers, it does not stop there. You need to be constantly observing and applying ways to improve your app. Monitoring your competition is key to a successful app!

 

 

Conclusion

The mobile app market is constantly growing rapidly as more people buy smartphones with enhanced connectivity. This is how startups get their first clients and how they grow to become a profitable business. You don’t need millions of dollars to develop an app like Instacart, you just need passion, experience, patience and the ability to learn how others who have done this successfully. This is what separates those who succeed from those who don’t!

 

Sunvera Software develops next-level software applications from start-to-finish. We are a premier software and mobile app development agency specializing in healthcare mobile app development, custom mobile app development company, telehealth software, sales dashboards, custom mobile app development services, retail software development, supply-chain software, ecommerce, shopify, web design, iBeacon apps, security solutions and unified access software.

We are proud partners with Amazon AWS, Microsoft Azure and Google Cloud.

Schedule a free 30-minute call with us to discuss your business, or you can give us a call at (949) 284-6300.

How to Increase User Retention in Mobile Games

user retention in mobile gamesMobile user retention in mobile games is a huge problem for game developers. Since the user acquisition cost for mobile games has increased significantly, user retention has become a greater focus due to the higher user acquisition costs.

If user retention is great in a mobile game, then user acquisition cost can be greatly reduced. This means that mobile gaming companies need to work hard to achieve high user retention rates in games. If user retention isn’t as good as it should be, there’s a possibility that your user base will become stagnant very quickly.   

 

 

 

How to Determine User Retention Success

 

There are two ways that you’ll be able to determine whether user retention has been successful: when your players continue using/paying for your product themselves, rather than having continuous marketing push them; and when it becomes difficult for users to quit your product, even though product changes have worsened user experience.

For the first factor, user retention can be considered successful when players continue using/paying for your product themselves. If players are constantly bombarded with marketing to keep playing and paying, user retention isn’t as good as it should be, since they’re only continuing their use of your product due to outside influence, rather than because they like your game.  Continuing user retention in this way will eventually lead to user disinterest due to repetitive user experiences and continuous marketing pushing them into continuing use of the game.

The second factor that determines user retention success is difficulty for users to quit the product or service even though the app has worsened or had a change in design that users may not like. This indicates user retention success when users don’t mind the changes, since user retention is great in a product that has been able to adjust its design without user disinterest.  The key factor here is user experience. If you have user experience right, it’s likely for user retention to be successful and for your game to do well in user acquisition.

How do we create user retention such that users continue to use our products themselves, rather than due to outside influence or easy user interface? The answer: create a great user experience so that people enjoy using your product and freely decide to pay for premium content or features on their own. The best way to achieve this is by marketing your game to the people who want to use your product, and user retention is greatly increased if the user experience is great.

 

 

Ways to Increase User Retention in Mobile Games

 

  1. At the first stage of game development, you should target user retention based solely on user experience and not user acquisition; user acquisition is too expensive if user retention isn’t sufficiently high. Even if there isn’t much user interest initially, you can still achieve a great long-term user experience by focusing on user engagement rates rather than growth rates; it’s just as important to focus on the quality of your product rather than its quantity. If you are able to first retain users through an appealing UI design and make sure gameplay experiences are balanced according to difficulty levels (even for new players), then users will begin advertising your game through word-of-mouth since they enjoy using it.

 

  1. The user experience isn’t just about what’s created during the user engagement phase, which is generally considered to be after a user has started playing the game.  It’s also important to consider user retention prior to user engagement in order to create a product that will appeal and retain users from the very beginning of use.  This can be done through UI design, tutorial content, game settings, and so on. For example, you can offer excellent tutorials or trial periods if you want users to acquire an enhanced user experience based on user needs rather than compromise interest due to poor usability factors.

 

  1. When creating your mobile game, think about who you’re targeting as your primary players (short-term user base), as well as user retention during the user engagement phase, and asking if you’ve considered what kind of user experience players will expect after a long period (long term user base). This is because user retention rates are different depending on your target audience. When designing user retention factors in mobile games, beginner or advanced users should be able to enjoy the game; it’s important to adjust difficulty levels as needed for each user group based on their expert knowledge levels.

 

  1. Since user retention depends highly on gameplay design that balances user expectations with challenges/difficulties, it’s impossible to just create an interesting storyline or lots of content and high-quality graphics and think about maintaining an active user base afterwards. However, there are other tips you can apply when you design user retention that will be helpful. For example, user acquisition costs are lowered if you anticipate which user segments you want to target with your game during user segmentation, user knowledge/skill level evaluation, and product design.

 

  1. Although most mobile games these days tend to focus on a single type of user engagement (competitive games and user-created content games, for example), user retention can be improved if you have a wide range of user engagement types to satisfy varied user needs.

 

  1. The most important time for user retention is during the user engagement phase; but it’s also important to consider long-term user bases if you want to achieve sustainable growth as a game developer (the number of users that can be acquired in the future). However, since mobile games generally struggle with how to keep users engaged over a long period of time due to the lack of depth and limited amount of content available on platforms like smartphones, there’s an increasing need for developers who can think about improving user retention factors through user engagement design.

 

  1. It’s important to have a user retention plan from the beginning of the user engagement phase because user retention differentiates developers who are successful in the long term from those who aren’t and can also be used as a core concept for user acquisition strategies. User retention plans include user segmentation, user knowledge/skill level evaluation, product design (how you will use game design elements like difficulty, UI elements, etc.), and UX design (how you will improve user experience factors).

 

  1. Other factors to consider when designing your user retention plan is how you will increase interest among players through various means such as social media activities or deals with content partners; what kind of support system you’ll provide during each stage of user activity; and what user retention events/campaigns you’ll run. You can use these user retention strategies to customize your plan for each segment based on user activity patterns and skill levels, because different users exhibit different types of user activity (ranging from very active users to those who play only once a day).

 

Sunvera Software develops next-level software applications from start-to-finish. We are a premier software and mobile app development agency specializing in healthcare mobile app development, custom mobile app development company, telehealth software, sales dashboards, custom mobile app development services, retail software development, supply-chain software, ecommerce, shopify, web design, iBeacon apps, security solutions and unified access software.

We are proud partners with Amazon AWS, Microsoft Azure and Google Cloud.

Schedule a free 30-minute call with us to discuss your business, or you can give us a call at (949) 284-6300.

Sunvera Software Is Among the Top Software Development Companies in Irvine

top software devlopersSunvera Software has been named one of the top software companies in Irvine by Techreviewer.co. The list of leaders was compiled based on expertise, experience, quality of services, and reliability of the development companies. To make an assessment Techreviewer collected information about our services and client’s reviews. Their research placed us in the list of top software development companies out of over 100 competitors.

 

To create the ranking, Techreviewer looked at different metrics. For example, to understand the level of competence in the industry, they took the following criteria:

  • Case studies
  • Awards received
  • Services offered
  • Social media activity

 

Techreviewer conducts annual research and regularly updates market leader lists. Analysts’ findings help those who are looking for service providers of complex technical tasks.

 

 

Sunvera Software is known to be headquartered in United States, Irvine. The company started its work 8 years ago – in 2013, and now specializes in mobile app development, cloud migration, ecommerce, and more.

 

Sunvera Software is a reliable service provider of high-class software development services and business solutions for companies of any industry. Possessing deep practical knowledge in various fields, the company helps its clients to solve their business challenges as soon as possible, while maintaining high quality and efficiency.

 

 

About TechReviewer.co

 

Techreviewer is an independent IT market research and analysis company. The platform helps to find the best companies that provide high-quality IT services for technical support, development, system integration, AI, Big Data, and business analysis. As a result of objective market analysis, the Techreviewer platform determines the most successful and reliable IT companies and makes top ratings for each of the service categories. Techreviewer’s ranking lists help organizations select the right technology partner for their business needs.

 

Sunvera Software develops next-level software applications from start-to-finish. We are a premier software and mobile app development agency specializing in healthcare mobile app development, custom mobile app development company, telehealth software, sales dashboards, custom mobile app development services, retail software development, supply-chain software, ecommerce, shopify, web design, iBeacon apps, security solutions and unified access software.

We are proud partners with Amazon AWS, Microsoft Azure and Google Cloud.

Schedule a free 30-minute call with us to discuss your business, or you can give us a call at (949) 284-6300.

Wearable Medical Devices: Types, Trends, Pros & Cons

wearable medical device With wearable technology gaining popularity, wearable medical devices are also becoming a statement in healthcare.

Seemingly, wearable devices that can collect or transmit biometric data are utilized from monitoring vital signs to covertly tracking one’s actions and locations. Most wearable devices are worn on the wrist or waist, making them portable and wearable without being seen. This allows diabetic patients to discreetly monitor their glucose levels, while assisting law enforcement agencies with covert tracking of criminals for investigation purposes.

However with wearable medical devices come certain drawbacks such as biometric data security concerns and difficulties in information analysis due to wearable medical device data collection and transmission constraints. We will cover all info regarding wearable medical devices here, including the good, the bad, and the future of such devices.

 

Types of Wearable Medical Devices

 

There are many types of wearable medical devices.

 

1. Electrode Patches

Electrode patches are wearable medical devices that monitor patients’ vital signs and transmit the data to an external device such as smartphones or smartwatches. The wearable device will then provide biometric feedback to encourage patients to improve their lifestyle.

The wearable patch monitors electrocardiogram (ECG), electromyogram (EMG) and electrooculography (EOG). During an ECG, electrodes are attached on the patient’s chest for 15 minutes while in an EMG state, a pair of electrodes is applied to the skin overlying muscles with vibration stimuli. Additionally, wearable EOG devices feature optical sensors placed around the patient’s eye which track eye movements. Ultimately wearable electrode patches produce measurable results like a wearable heart rate monitor, wearable blood pressure monitor or wearable pedometer.

 

 

2. Fitness Devices

Fitness wearable devices can be further divided into chest strap monitors , smart wristband monitors and ear clip monitors.  Chest strap monitors are worn around the patient’s chest to track their heart rates while smart wristband monitors (such as Apple Watch) feature on-screen displays for viewing time, daily activity stepping counts and notifications. Wristband fitness monitors usually contain a sensor that detects body movement which vibrates every time the patient exceeds their daily goals when activated. Finally, wearable ear clip monitors like the Movo Band 2 transmit biometric data through Bluetooth to smartphones or other wearable devices.

 

 

3. Vital Sign Devices

Vital sign devices are wearable devices that can continuously collect vital signs such as body temperature, blood pressure and heart rate over an extended period of time. While these wearable monitoring devices do not have the ability to transmit data to receivers, healthcare professionals can analyze the collected biometric data for treatment effectiveness; hence wearable vital sign monitors are primarily used in hospitals. The wearable type monitor includes a flexible thermometer strip , an inflatable bladder on a wearable cuff, or a pulse oximeter sensor that measures the patient’s oxygen levels by focusing on skin color changes.

 

 

4. Drug Delivery Systems

Drug delivery wearable devices have been introduced to improve medication compliance for patients who have to take multiple medications at different times. The medical devices contain embedded pumps that release certain doses of specific drugs through the skin at predetermined intervals. Such smart drug delivery systems provide accurate control over dosing, dispensing, and administration times while tracking the number of doses taken by patients. Additionally, wearable drug delivery systems ensure that patients on maintenance therapy take their medications regularly and in the correct amount, hence preventing overdose or underdosing.

 

 

5. Heart Rate Monitoring Devices

Wearable heart rate monitors continuously track the patient’s heart rates to prevent cardiovascular diseases. Currently there are four main types of wearable heart rate monitors: One-lead ECG machines, disposable ECG sensors , wireless ECGs and proprietary wearables .  One-lead ECG machine contain multiple wearable ECG wearable sensors which are attached to a patient’s chest and arms. This medical device records electrocardiographic waveforms on paper or digital reports for analysis by healthcare professionals. Disposable ECG sensors consist of two wearable electrodes that are placed on the skin while a third electrode is connected to an external recording device, such as a smartphone or tablet. The recorder can wirelessly transmit data through Bluetooth to healthcare professionals and physicians for real-time heart rate monitoring during exercise sessions. Finally, wireless ECGs transmit data via cellular networks to smartphones, laptops or cloud storage systems where it is available for viewing within minutes by healthcare professionals and family members.

 

 

6. Vision Correction Systems

Generally, contact lenses and glasses correct patients’ vision problems by focusing an image at a desired point in front of their eyes. A new class of high-tech glasses known as ocular lens displays (OLDs) are capable of providing basic vision correction along with wearable medical device technologies. OLDs are wearable medical devices that include ocular displays which are capable of displaying an image directly onto the retina using display technology, hence providing patients with magnified vision while eliminating the need for eyeglasses.

 

 

Wearable Medical Device Pros & Cons

 

Pros

 

User Friendly: As wearable technology becomes more advanced, wearable medical devices will become more user-friendly and sensors embedded into the medical devices can provide continuous monitoring of many diseases. Moreover, wearable biosensors can be used to detect the onset of diseases at an early stage before it becomes a major problem for patients. Wearable technology devices have the potential to revolutionize medical device research and diagnosis by providing biometric data from wearable sensors continuously, which will make wearable medical devices useful in improving healthcare tremendously.

Convenient to Wear: Most wearable medical devices are wearable on the wrist or clipped to clothing, hence, wearable medical devices will not restrict patients in performing daily activities. Additionally, wearable sensors can be used anywhere and at any time providing real-time information about patients to physicians and healthcare professionals.

Helps Prevent Diseases from Becoming Advanced: Wearable sensors have the potential to improve the detection of disease symptoms at an early stage by providing patients with medical alerts which track their health continuously. Medical alerts can notify patients when wearable sensors detect a change in their medical data which may be due to the onset of a disease. Medical alerts allow patients to take action proactively and provide advanced medical care.

 

Cons

 

Wearables Have a Long Way To Go: The medical devices discussed above demonstrate wearable technology’s potential to improve healthcare, but are only in their infancy stage. The wearable medical device industry is still undergoing development to perfect these technologies and incorporate them into routine practice. Moreover, wearable biometric data collected by such devices needs to be interpreted correctly with other information for more effective diagnosis and treatment before wearable medical devices can be used as a reliable approach to clinical practice. 

Need To Be More Accurate and Lower Costs: Wearable medical devices will only be successful if they provide accurate information and improve patient outcomes while lowering healthcare costs.  Wearable medical devices must be affordable and technology needs to improve significantly to allow wearable sensors that are small enough for wearable medical applications.

Need To Ensure Safety: Finally, wearables need to be thoroughly tested by healthcare providers before being used to ensure patient safety and efficacy of treatments. Doctors and nurses may also find it difficult to analyze data collected from wearable medical devices instantly due to the manufacturers failing to transmit wearable data quickly.

 

Sunvera Software develops next-level software applications from start-to-finish. We are a premier software and mobile app development agency specializing in healthcare mobile app development, custom mobile app development company, telehealth software, sales dashboards, custom mobile app development services, retail software development, supply-chain software, ecommerce, shopify, web design, iBeacon apps, security solutions and unified access software.

We are proud partners with Amazon AWS, Microsoft Azure and Google Cloud.

Schedule a free 30-minute call with us to discuss your business, or you can give us a call at (949) 284-6300.

Evolution of Telemedicine in Rural Areas

telemedicineTelemedical advances in rural areas have proven to be extremely beneficial in terms of cost, efficacy, and quality. With today’s advanced technology that is so much more affordable and accessible than it was 20 years ago, rural areas can benefit from telemedicine just as well as urban areas.

In the past, health personnel were required to travel on a personal basis in order to see patients with medical issues that they could not treat at their location. Current day improvements in communication tools allow for medical professionals to conduct consultations over video chats or through audio sessions. In these cases, one does not need direct contact with the patient except for the initial connection between doctor and patient through a web portal where real-time streaming takes place. This allows doctors based in one location to assess patients in another. This evolution of telemedicine is a perfect example of how the use of technology advances patient care across rural and urban areas alike.

However, there are still many roadblocks when it comes to healthcare accessibility  in rural areas, and we want to shine a light on some of these pain points, including how the telemedicine industry is striving to resolve such issues.

 

 

Roadblocks to Serving Telemedicine to Rural Communities 

 

Roadblock #1:  Telemedicine Accessibility

Accessibility problems also cause problems for health care professionals trying to reach rural locations where the population may be widely dispersed over several counties. This can become problematic as some providers may only be able to offer consultations on a certain day one week out of every month.

Telemedical providers are aware of this problem, which is why they seek out partnerships with other companies and organizations such as cell phone and internet service providers who can help to cover higher costs. However some healthcare professionals believe that these partnerships only go so far, or do not go far enough in improving accessibility issues for rural communities.

 

Roadblock #2: Bandwidth Limitations

While there have been improvements made in terms of internet speeds and availability since the evolution of telemedicine began, one major drawback remains: bandwidth limitations. When discussing innovation including telemedicine options with a large health insurance provider it has been reported that 44% of their patients had rejected a doctor visit because of “bandwidth limitations”. In order for telemedicine services to be most effective and reliable there must be high bandwidth service available in rural areas.

 

Roadblock #3:  Remote Diagnostics

One of the most important aspects of telemedicine is its ability to provide patients with remote diagnostics, allowing them to receive information about their conditions from professionals located outside their local area. This evolution has taken place over a period of time and continues to evolve as medical technicians continue to develop new technologies that will allow clinicians and doctors to remotely access patient data. These technologies are being utilized by health insurance providers in an effort to offer lower cost options for healthcare coverage which enables many people in low income brackets access to the care they might otherwise not have been able to afford. 

 

Roadblock #4: Cost

There are a number of roadblocks that have prevented telehealth services from becoming more widespread. Currently, the cost of these technologies is still preventing some medical professionals from making the switch to telemedicine; however, this evolution has already taken place in other industries and those involved with healthcare are now coming around to its value.

In addition to the costs associated with purchasing new technology, there are also operating expenses associated with providing customers access to their providers through remote diagnostics portals. This evolution will not be able to reach its full potential until all roadblocks have been removed and it can become an integral part of everyday practices for professionals across the board as it continues going forward into the future.

 

Roadblock #5:  Telemedicine Technology

The evolution of telemedicine will continue to evolve until more professionals across the board are able to make the switch from traditional methods of communication and patient interaction to remote diagnostics portals. When this evolution takes place, there are certain roadblocks that may stand in its way of reaching full potential. One major roadblock standing between this evolution and its full potential is technology. While technologies like smartphones have begun becoming integral parts of our everyday lives they are not yet perfected.

 

Roadblock #6:  Privacy/Secrecy

In addition to technology, there are other roadblocks that may prevent telemedicine from becoming more widespread. One of these roadblocks is privacy and secrecy. Privacy concerns come from the fact that telehealth can make medical information vulnerable to ease interception by others who could use that information for mispurposes, whereas telehealth enthusiasts would argue this as a risk worth taking because of its potential to serve unmet healthcare needs and improve cost-effectiveness.  As telemedicine continues to advance over time, however, we will see even greater steps being taken towards ensuring patient’s data is protected through encryption and other methods; However, there will always be doctors and physicians who are resistant to this technology.

 

Roadblock #7:  Telemedicine Skepticism

Last but not least, there is skepticism. While telemedicine can benefit both practitioners and patients alike, there are still skeptics out there that believe it may not be as valuable as proponents purport and that telehealth providers will have difficulty competing with traditional practices.  Some concerns include possible misdiagnoses, lack of continuity of care, patient preference for face-to-face contact, legal liability for doctors who provide online medical advice and quality control issues when third parties send images for interpretation. However, much like the privacy and secrecy roadblock, the telemedicine industry is constantly working on these roadblocks and has already made significant stride towards overcoming them as evidenced by growth in telehealth services such as online on-demand medical consultations.  Skepticism will also continue to exist until telehealth has reached its full potential, but even then, there is no guarantee that the doubts will completely go away for some medical professionals.

 

 

The Future of Telemedicine in Rural Areas

 

The evolution of telemedicine has not yet reached its peak, but the future looks bright for rural communities across the country.  Telehealth is anticipated to reach its full potential as physicians, healthcare providers, patients, and telehealth companies continue working together over time.  As technology continues to evolve, privacy and security concerns will be addressed which will in turn decrease disapproval from medical professionals.  Hopefully, as telehealth progresses forward and continues to evolve, we will see more rural communities become the benefactors of medical advances made over time; especially since telehealth is anticipated to provide increased access to care for people who live in rural or remote areas of the country.

Sunvera Software develops next-level software applications from start-to-finish. We are a premier software and mobile app development agency specializing in healthcare mobile app development, custom mobile app development company, telehealth software, sales dashboards, custom mobile app development services, retail software development, supply-chain software, ecommerce, shopify, web design, iBeacon apps, security solutions and unified access software.

We are proud partners with Amazon AWS, Microsoft Azure and Google Cloud.

Schedule a free 30-minute call with us to discuss your business, or you can give us a call at (949) 284-6300.

The Need for Stronger Mental Health Services in Healthcare Organizations

Mental health servicesThere is an undeniable and growing mental health epidemic in modern society.  Not only are mental health disorders affecting a generation of youth, but mental illness has reached an all-time high among adults as well. According to the National Institute of Mental Health (NIMH), “Research suggests that mental health problems begin early in life”, with one out of four adults suffering from mental health issues every year. Unfortunately, mental illness is not always readily apparent.

The mental illnesses themselves range from the most common forms such as anxiety and depression to more sinister ones such as schizophrenia, bipolar disorder, and post-traumatic stress disorder (PTSD). People who suffer from mental illnesses are often plagued by deficits in cognition and function throughout their day-to-day lives. There’s also a significantly greater risk for those diagnosed with mental illnesses to use drugs and alcohol, be involved in risky sexual activities, have problems interacting with others, or even commit suicide.

One of the most important mental health issues to address is mental illness itself, but mental illness presents an interesting dichotomy – one that healthcare organizations often fall victim to: mental illnesses tend to worsen without proper treatment, but patients are extremely reluctant in seeking out mental health services.

This article explores the problem of mental health service provision within healthcare organizations; particularly how struggling providers can overcome these barriers and provide effective mental health care for those who need it.

 

 

An Overview of Mental Health Services

 

The mental health service industry is one that has evolved significantly in recent decades. Similar to mental healthcare, mental health services began as a grassroots movement with small clinics and private practitioners catering to the mentally ill. However, mental healthcare has widened its scope from helping out those who need it the most to providing care for everyone with common mental disorders like depression or anxiety. Some would argue this was a good thing – there is no denying mental illnesses are prevalent in society today . But others may view it as a negative thing; more people means more mental problems, and thus more of an investment needed for mental healthcare programs.

Unfortunately, mental illnesses are complex disorders with no easy solution or cure; mental illness is not easily identified and it does not have any magic cures. Mental illness requires long-term treatment plans and continuous monitoring that must be carried out by mental health providers.

The effectiveness of mental health providers lies within their ability to provide care for patients struggling with bouts of mental illness. The approach taken by most mental healthcare teams is to focus on drug therapy regimens and cognitive behavioral therapy (CBT). While both CBT and drug therapies can prove effective in treating some forms of mental disorders, mental health providers have to be wary of the mental illness itself, and how it can potentially progress over time.

Hospitals were once the go-to mental healthcare providers for those in need, but mental health services have changed in recent years. With mental healthcare still growing and mental health service organizations working to fill the gaps of mental illnesses, there is a significant lack of providers in this field that can provide care to those who need it most.

Despite this apparent decline in mental healthcare programs within hospitals, there has been a rise in specialized mental health centers that specialize not just in mental illnesses, but specific kinds as well (i.e., trauma). This is important because it allows people suffering from severe cases of PTSD or schizophrenia to seek out help without having to worry about being judged by other patients — a common problem when seeking out treatment at traditional hospitals.  

While mental health services continue to evolve with the industry, mental disorders remain prevalent and mental healthcare providers work hard to determine effective solutions for their patients. Mental illness is often difficult to detect, but it can be identified through proper treatment plans, medication regimens, and monitoring via mental health professionals.   

 

 

Weaknesses of Current Mental Healthcare Systems

 

Not Enough Funding

 A mental illness is often hard to diagnose and, as mental health services are usually not heavily funded, many mental healthcare specialists do not have the time or resources to treat mental illness. Instead, mental health providers will opt for prescribing anti-depressants or other medication regimens that help patients cope with symptoms of mental disorders . This lack of funding also leads to a lack of specialization in mental healthcare because more money can be made by focusing on curing physical ailments rather than mental ones – this means mental illnesses such as OCD are simply covered under the same category as physical ailments and it may take years of investigation before a proper diagnosis can be made.

 

Lack of Mental Health Professionals

As mental health services are not heavily funded by large mental illness insurance companies, mental healthcare providers cannot afford to hire new mental health specialists due to the costs that come along with employing more workers. As a result, mental healthcare practitioners and mental healthcare clinics have less mental health care professionals working for them.

 

Misdiagnosis

When mental illness is misdiagnosed as something else , it can result in mental illnesses being ignored or mental healthcare practitioners prescribing medication for mental disorders that may not be enough to alleviate symptoms. To compensate, mental health services need to improve their ability to distinguish mental and physical injuries in order to develop more appropriate treatment plans for mental illnesses.  

 

Lack of Time

Mental healthcare providers may not have enough time to conduct a thorough assessment of mental illness patients and the wait times for specialists may be too long. This can lead to mental illnesses that are not properly treated and can discourage patients that mental health services will treat them.

 

Lack of Mental Health Literacy

Despite mental healthcare being a booming industry, many mental healthcare providers do not receive sufficient education; they lack the knowledge to diagnose mental disorders in different cultures across the globe, and often have no experience when it comes to treating these disorders. Not only does this make it difficult for some patients to seek out proper treatment, programs are started without any form of research or clinical data to support mental healthcare treatments, which can be very risky.

 

 

What Organizations Can Do To Strengthen Mental Health Care in the Future

 

These mental health services are one of the things that make mental healthcare such a booming industry, but mental health practices can still be strengthened and improved upon. One way organizations can improve mental healthcare is by investing in mental healthcare products and therapies for patients with severe mental illnesses like schizophrenia or bipolar disorder. With more funding, mental healthcare providers can pay mental illness specialists to attend training workshops on how to treat different mental illnesses – which would also help them get a better understanding of these conditions so they can easily diagnose their clients without worrying about getting sued for improper treatment. Another option is offering treatment programs that include not only mental illness specialists, but other professionals from mental healthcare fields such as mental health counselors or mental health coaches. Combining mental illness specialists with mental healthcare professionals may not only increase the services offered to clients, but it will also help sufferers find a support system they can rely on in stressful situations and difficult times.

Another way organizations can assist mental healthcare is by providing early intervention programs that allow mental illness specialists to work with younger patients before their conditions get out of hand. Aside from providing more resources for mental healthcare businesses , this type of program would be less daunting and often less expensive than trying to treat children who already have serious mental illnesses. This means that there would also be fewer costs in treating these cases because many young patients do not require medication, just attention and mental healthcare.

By expanding mental health services, providers can help sufferers get the attention and treatment they need. Expanding mental health services is only a part of improving mental healthcare and there is still much research to do when it comes to  treatments, but organizations all over the world are taking strides in the right direction by providing patients with better mental healthcare services.

Sunvera Software develops next-level software applications from start-to-finish. We are a premier software and mobile app development agency specializing in healthcare mobile app development, custom mobile app development company, telehealth software, sales dashboards, custom mobile app development services, retail software development, supply-chain software, ecommerce, shopify, web design, iBeacon apps, security solutions and unified access software.
We are proud partners with Amazon AWS, Microsoft Azure and Google Cloud.
Schedule a free 30-minute call with us to discuss your business, or you can give us a call at (949) 284-6300.

How to Reduce IT Infrastructure Costs

IT infrastructureBusiness users need new and improved services, which often drives the need to reduce IT infrastructure costs.

And now that all companies are looking to reduce operating expenses, whether through outsourcing or hardware consolidation, the pressure is on to reduce capital expenditures as well. Here are ten steps you can take today to reduce IT infrastructure costs:

 

 

 

 

 

1) Analyze Your Current Needs Versus What’s Been Provided by Your Vendor

You should begin by analyzing how much technology you actually need now and in the future. Compare this with what vendors say you need now (this may be a result of their sales pitch). Be sure to include backup and storage requirements when comparing current capabilities and future needs.

 

 

2) Consolidate Servers

To reduce costs, consolidate today’s servers into two or three major pieces of equipment. This will reduce maintenance and power costs, as well as reduce the time it takes to manage server power-ups and down times.

 

 

3) Consider Outsourcing Hardware

Shift from having in-house technicians that perform hardware maintenance on a regular basis to an outsourced provider that can provide this service at lower cost. From maintaining computer systems to managing storage facilities, there are many areas where you can reduce your infrastructure costs by using an outside supplier. Outsourcing also reduces internal capital expenditures so you don’t have to buy as much hardware in the first place.

 

 

4) Focus More on Software Licenses

Don’t overspend on new licenses for operating systems, databases and applications. Evaluate what you already have and purchase additional licenses only when needed – that is, when a new project requires it or employees need to perform their jobs in new ways.

 

 

5) Buy Fewer Servers, Reduce Storage Needs

Delete unnecessary data from your network servers, reduce the number of operating systems on each server, and reduce the amount of “overhead” information stored on each computer file. This will reduce the amount of hardware you need to run individual applications as well as reduce your overall storage costs.

 

 

6) Consolidate Backup Files Into One Location

By using a central method for creating backups, such as a tape library system or an off-site service, all backup files can be stored in one location rather than many different ones. This one centralized location will reduce infrastructure costs by reducing the need for additional backup hardware and software.

 

 

7) Reduce Power Needs

Many businesses use a lot of electricity to keep their servers running, especially when they are not in use or during unscheduled periods when equipment must be shut off because of scheduled downtime. To reduce your infrastructure costs, reduce your electrical usage by consolidating loads or reducing the number of servers that aren’t needed at a given time. Other ways to reduce power consumption include using UPS battery systems and purchasing power-efficient or environmentally friendly server racks and other IT infrastructure components.

 

 

8) Eliminate Unnecessary Server Memory

Very few organizations require more than 144MB of RAM on each computer system. Yet, many companies maintain servers with 1GB of RAM or more. Incorporating server memory into the production process will reduce costs because you won’t need to pay for all that additional “head room” needed when new applications are loaded onto a system.

 

 

9) Build Your Own IT Infrastructure

Most businesses benefit from some type of custom-built IT infrastructure. Having systems built by internal staff means less training is needed before going live. Also, there would be no resources needed in outside technical support and testing. Therefore, these areas can be reduced drastically if not eliminated altogether depending on what you are trying to accomplish.

 

 

10) Reduce Power-Hungry Computer Monitors

Replace CRT monitors (big, bulky, old-fashioned monitors) with LCD screens and reduce power consumption. Screens that are turned off do not use any power, but you may want to reduce the screen brightness setting too to reduce overall usage.

 

 

Other Ways To Reduce IT Infrastructure Costs

 

  • Reduce your network bandwidth needs with broadband access and internal systems (this can be a big ticket item for many businesses especially those who pay for bandwidth on a monthly basis)
  • Help reduce capital expenditures by replacing purchased software licenses with software as a service or outsourcing some application maintenance tasks. For example, get rid of your data base management system and switch over to using an outside provider that charges per user rather than a monthly flat rate fee. This will reduce architecture costs such as adding new servers and storage facilities.
  • Build programs that integrate with existing systems to decrease the use of expensive software development. Data can be shared in real time bringing down costs related to storing it and allowing users to access information in a more efficient manner, which ultimately reduces their overall workloads and makes your organization run more smoothly.
  • Reduce the use of onsite IT support staff (network admins) by switching over to using managed service providers or implementing self-help technology methods such as web-based trouble shooting guides (forums), wiki pages and similar online help tools. You can also reduce costs by reducing administration needs and/or automating tasks previously performed manually [especially those tasks done via phone]. Managed services reduce the number of backdoors into your network while also saving you money on future outages and security threats.
  • Automate as much as possible with applications that reduce overall workloads and free up time spent addressing non value added tasks. This will allow you to reduce or eliminate employment in this area.

 

In summary, you can significantly reduce your costs by decreasing the usage of unnecessary hardware and software capabilities while also benefiting from an increase in productivity as resources are freed up for use elsewhere. Also, consider outsourcing some of your maintenance responsibilities to reduce overhead because it provides more consistent management which increases reliability since no one person is responsible for all aspects of an operation down to a set schedule (think about how often things go wrong when someone left early or came in late). Thus, outsourcing wisely reduces costs and downtime.

Sunvera Software develops next-level software applications from start-to-finish. Schedule a free 30-minute call with us to discuss your business, or you can give us a call at (949) 284-6300.