Messaging Apps to Help Connect With Your Audience


Around the world, users are logging in to messaging apps to not just chat with friends but also to connect with brands, browse merchandise, and watch content. What used to be a simple service to exchanging messages, pictures or videos, has now evolved into large systems with their own developers, apps, and APIs.

Chat apps —

Chat apps have distinct characteristics that make them particularly appealing to businesses and marketers. Chat apps and business? Yes! What makes them interesting is their size, retention and usage rates, and user demographics. Strangely enough, the user base for the top four chat apps is so large, it is larger than the combined base of top four social networks. Chat apps also have higher retention and usage rates than most mobile apps. Finally, the majority of their users are young; an extremely desirable demographic for businesses regardless of brand.

Why message apps:

  • Mobile messaging apps are huge; they have large numbers of users. In the range of hundreds of millions of active users. Falling data prices, cheaper devices, and improved features are helping propel their growth.
  • Messaging apps are about far more than messaging. Yes, for a while they were only about chatting. Now, companies are focusing on building out services and monetizing chat apps’ massive user base.
  • Popular Asian messaging apps like WeChat have taken the lead in finding ways to keep users engaged. They’ve also thought of strategies for monetizing their services.
  • Yes, many are still investing time and resources into social networks like Facebook and Twitter. But that is poised to change as messaging companies provide the avenues for connecting brands and advertisers with users.

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