Between endless debates about mobile app or mobile web, the real benefits are lost. Let’s start with some statistics on mobile usage…
- There are over 2.2 billion (with a ‘b”) smartphone users in the world.
- 48% Buy from Smartphone on Amazon.
- Majority of emails (above 60%) are opened on smartphones.
- And, U.S. annual mobile ad spending will reach $72 billion by 2021
That means there is no escaping mobile.
But the big question is why mobile apps?
Mobile apps give you capabilities that take user experience beyond normal. For example – video capture and viewing, proximity, maps & directions, voice controlled “bots”, Health & Fitness, Financial & Payments, and many more. More examples here on Wikipedia – https://en.wikipedia.org/wiki/Mobile_content. Native experience is invaluable to users.
So where do mobile apps fail?
Mobile apps fail when the service they offer aren’t properly thought thru, all-in-one complex solution that are not properly conceptualized, over engineered and badly implemented.
How to make mobile apps “Loveable”?
At Sunvera, we have had the opportunity to develop apps for our customers (MedHero, Savezees, Altura Strategies) that are well thought thru and accomplish a great deal with super simplicity. Our goal has always been to make life easier for users and that leads to super simple apps with high degree of task-accomplishment.
By focusing on real user-needs and avoiding fluff, bloat and the itch to be all-in-one solution, one can develop apps that people will love. Combine that with great graphics and you have a winner at hand. Then mobile app or mobile web app becomes an irrelevant discussion.
Finally, no app is going to sell by itself – find a way to market, promote (see promomyapp.com) and sell your app to your target audience.
Go forth and build apps that people love.