App Annie, A mobile data and analytics expert, has claimed that Apple has become the most popular SDK after the release of the latest iOS 14.5. iOS 14.5 brings significant shifts that would demand a reassessment of how to target users and understand their behavior. This latest IOS 14.5 comes with new user privacy measures that sharply reduced access to user-level data. Furthermore, changes made with iOS 14.5 have influenced how advertisers use context to reach the proper consumers while being compliant with privacy restrictions.
Apple SDKs, as expected, are the most popular SDKs in terms of unique iOS installation worldwide. The top six SDKs are all in the tools & utility categories, indicating that developers who want to give their users the best experience should emphasize effortless functioning.
Google, UnityAds, Facebook Audience Network, Flurry, Applovin, and Chartboost topped the list of the most popular advertising platform SDKs and AWS SDK IronSource, ByteDance, MoPub, Tencent are also among the Top 20 SDK.
According to App Annie, worldwide mobile ad spends will exceed $290 billion in 2021, implying that ad platforms will continue to play an essential role in the mobile ecosystem.
Meanwhile, after iOS 14.5, Google and AppsFlyer remained at the top of the list of the most used ad recognition SDKs, including SDKs from renowned firms such as Branch Metrics, Game Analytics, and Adjust. Moreover, For ad tracking and development, Google’s Firebase, Analytics SDK and Google’s Flutter SDK remain in high demand. In-app advertising will also play a vital role in monetization in the most popular online games. The popular games used for monetization are Roblox, Sybo’s Subway Surfers, iron Source’s Bridge Race, and Zynga’s High Heels.
iOS 14.5 Features
The recent release of iOS 14.5 comes with an extensive range of new features for developers and advertisers. What distinguishes this SDK from others? Find out below.
App-Tracking Transparency
The latest SDK will read the status of the user’s answer to the new privacy prompt for App-Tracking Transparency.
SKAdNetwork Help
This update provides full SKAdNetwork demand support, but you must remember AdColony’s ID because it is crucial to use a third-party list generator like the one provided by your mediator.
View-Through Attribution Support
This feature enables publishers and developers to display a broader range of advertising formats and measurement tools. With the support of view-through attribution, you can assess which people are most potent while protecting user privacy.
SKOverlay Support
The App Clip in iOS 14 is a tiny component of an app that is primarily focused on a particular task and designed to show up as soon as the user demands it. App Clips are only available for a limited period on a device because they are merely a preview of the app. Publishers can also use SKOverlay to display a banner to users recommending the whole app and allowing others to install it within the App Clip.
Transparency and Privacy Support
The latest release of IOS 14.5 incorporates all of the privacy enhancements such as GDPR, COPPA, and CCPA support.
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