The eCommerce business is constantly evolving, and with this evolution, marketing strategies change. The last couple of years, especially mobile marketing, has changed significantly. People are always on the go, searching for new products or services while commuting to work or somewhere else. This is why more and more businesses are seeking mCommerce apps and solutions to attract their customers while they are outside.
mCommerce is not just an extension of eCommerce, it is a completely different type of business that needs new marketing strategies and design processes. mCommerce apps need to be designed for on-the-go use by customers who are constantly searching for a product or service. They are more likely to make purchases through mCommerce apps rather than browsing your website on their laptops or PCs.
We have made a list of reasons that explain why your business needs an mCommerce app, and what you can get in return.
What is mCommerce?
mCommerce is basically mobile commerce. It’s not just sales made on mobile devices, but the whole process of buying and selling goods or services through a mobile device, including browsing items, looking for promotions and discounts, comparing prices, and placing an order. Since more people use their smartphones to surf online than PCs/Macs, mCommerce apps are becoming more popular by the day.
Difference Between eCommerce and mCommerce
The first thing you need to know about mCommerce is the main difference between it and eCommerce. mCommerce apps are tools for selling goods, services or delivering information. They are nothing more than mobile versions of your website, but with some additional functionalities that will help your business develop. These apps are especially useful for on-the-go customers, so the majority of businesses that have mCommerce apps are those with a lot of clients on the road.
eCommerce, on the other hand, is more like selling goods or services online. On eCommerce, you can sell anything from your website (or even through eBay), while mCommerce is used to attract new customers who are interested in what you have to offer. mCommerce apps are designed for this specific purpose, so they need to be user-friendly and interactive.
5 Reasons a mCommerce App Can Help Your Business Grow
There are many reasons why your business needs an mCommerce app, so let’s have a look at the most important ones.
1. Mobile-Only Customers
As mentioned above, more people are browsing online with their smartphones than PCs/Macs combined. This is partly because mobile devices are much easier to carry around and use compared to laptops, and partly because people are constantly on the go. In order to attract this type of customers, you need a mobile-only app that will meet their needs when they’re not at home or in the office.
2. Mobile Advertising
One of the most efficient marketing methods is advertising through your mCommerce app. When someone sends a link via WhatsApp or Facebook it’s more likely to be opened if people can see your mCommerce app icon next to the link. They won’t always make an order, but they will definitely add your app to their home screen and visit it several times a day when they check for new updates or something they need at that moment.
3. New Sales Channels
Mobile mCommerce apps are not just useful for on-the-go customers; they’re also useful for times when your business is closed. For example, you can create a loyalty program that will allow your customers to receive coupons and discounts if they check into your app several times a week or month. You can attract new customers this way, as well as encourage returning customers to come back.
4. Competitive Advantage
Having a mCommerce app is great if you’re already established, but it can also give your business an advantage over new competitors that haven’t considered having one yet. Having an app means being able to access your sales data in real time, so you can readjust your strategy whenever you want. It also means not having to deal with many different apps and accounts, so communication is much easier when you have a mCommerce app for your business.
5. Easier Customer Support
By talking to customers via Facebook Messenger or WhatsApp, your communication will be faster and more effective. This can be useful for both you and your customers, as your business can be more flexible with its support and customers will receive faster answers to their problems. You can even use the chat feature inside the app to talk directly to your customers.
mCommerce can help your business grow faster, so it’s worth considering creating an app for your needs. It will cost you some time and money, but the benefits will be well worth it in the end. You can always hire a firm to create or update your mCommerce app; this way you’ll receive all the latest technology that is available.
If you don’t have the time or money to develop an app for your business, there are other ways to promote it. You can do this through social media, advertisements, word of mouth etc., but having a mobile-only app is definitely one of the best options available. Besides, many customers are already using mobile devices more than PCs/Macs, so you’ll attract them right away by having an mCommerce app.
Sunvera Software develops next-level software applications from start-to-finish. We are a premier software and mobile app development agency specializing in healthcare mobile app development, custom mobile app development, telehealth software, sales dashboards, custom mobile app development services, retail software development, supply-chain software, ecommerce, shopify, web design, iBeacon apps, security solutions and unified access software.
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Schedule a free 30-minute call with us to discuss your business, or you can give us a call at (949) 284-6300.