Artificial intelligence is becoming more powerful by the minute, and this fact isn’t lost on marketers who are starting to put AI to work for their businesses. More than just serving up ads relevant to customers’ specific interests, AI can also be used to serve up personalized content in general. Imagine if you could provide perfectly tailored tips or even short story-like pieces of content to every customer. With the help of AI, this scenario is becoming a reality for many businesses.
AI Content Personalization
Marketers have been using analytics tools to get a better handle on how their content performs over time. When everyone gets served up with the same generic content via an email, most who open up the message will read it briefly before deciding to click through or not. When AI is used to serve up specifically tailored content, however, many more people are likely to read it in its entirety. This allows you to provide valuable information that different customers may need based on certain factors.
Related Content With the Help of AI
AI isn’t just used to serve up incredibly relevant content. The technology can also be used to serve up related content as well. Imagine if someone who initially clicked through on one piece of content ended up reading an entirely different piece as a result. By using AI, you could offer related articles and pieces of information that a customer may have missed otherwise.
When marketers use AI to provide related content, it not only enhances someone’s experience with a company but can also serve as a way to generate more business. In the same way that you could serve up an entirely different piece of content as a result of someone clicking through on something else they found interesting, you could also use the technology to serve up advertising. By serving up related products that fit into someone’s price range and interests, you can then get them to make a purchase.
From an efficiency standpoint alone, using AI makes sense for businesses of any size. After all, we’re talking about cutting down on the time human employees need to spend on simple content tasks while also enhancing the value of this content in general.
The Demand For Personalized Experiences Has Grown
AI isn’t just about creating more efficient workflows. Using this technology, marketers are also able to create more engaging experiences for consumers overall. Even though there’s a lot of competition when it comes to finding new customers, many businesses don’t have the time or money to market themselves in every possible way. With the help of AI, however, it’s easy to serve up the right information at the right time.
An online shoe retailer, for example, could use AI to serve up specific recommendations based on a customer’s location and price range. By offering free shipping on certain orders or running special deals during certain times of the year, you can get people excited about making their first purchase without needing to spend a lot of money on marketing.
When consumers are interested in making a purchase, they want to know that you’ll come through with the type of personalized content they expect. Especially when it comes to eCommerce businesses, AI makes it possible for companies to provide these types of experiences without breaking the bank.
Future of Personalization
As people continue to rely on the internet to make purchases, businesses need to offer them the types of personalized content they expect. With the help of AI, marketers can serve up content that’s incredibly relevant and related while also offering contextual suggestions in every phase of a customer’s journey.
As time goes by, this technology will continue to allow marketers to provide a personal experience without needing to spend a lot of money on marketing. By using AI, companies can cut down on the time they need to put into content tasks while also serving up more engaging experiences overall.
Because consumers seek out personalized experiences in every aspect of their lives, it only makes sense for marketers to use AI in this way. By moving toward more personalized experiences, companies are not only able to improve their marketing strategies significantly but also make it easier for consumers to find the types of information they need.
How You Can Get Started With AI
While there’s a lot of hype surrounding artificial intelligence, businesses can already see the benefits in action today. Using specialized software and even some simple automation, you can personalize content for each visitor right away. Today’s enterprise platforms like Salesforce use AI to help users create intelligent apps that serve up the right content at the right time. Once you’re able to start thinking about AI as a way to enhance the content you’re creating, rather than a shiny object that makes your job more difficult, it’s easy to see how this technology can change marketing for good.
Sunvera Software develops next-level software applications from start-to-finish. We are a premier software and mobile app development agency specializing in healthcare mobile app development, custom mobile app development, telehealth software, sales dashboards, custom mobile app development services, retail software development, supply-chain software, ecommerce, shopify, web design, iBeacon apps, security solutions and unified access software.
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