Today, people are constantly on social media. Customer engagement has been key in the success of making products, people, and apps popular. It is still important to engage people via traditional methods, such as marketing, sales, and service.

Continue reading “Social Media’s Impact for Marketers”

The mobile experience has changed every aspect of shopping, from buying to paying. Before there was the ability to shop on phones or iPads, people actually had to go into a store.

Continue reading “New Forms of Payment via the Mobile Revolution”

Technology has change the way that we live, it has changed the way that we view life, and most importantly it has changed the way that we shop either in-store shopping of online shopping.

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With the creation of the smart phone, there was the creation of push notifications. The phone would buzz and beep with all those notifications, until you could take it no longer, and had to turn off the push notifications.

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Apple has continuously given the world new innovations that have changed lives in every aspect. Their latest innovation is helping create proximity solutions improving in-store shopping experience for consumers. From the iPod to the iPhone to iBeacon based proximity software — this evolution has created a response in the technological world, and has allowed for new innovation.

Continue reading “A Technological World of Possibilities: iBeacon”

Twenty years ago, life was different. A person might have been carrying around a clunky “cell phone” while walking towards the library to use the computer.

Continue reading “A New Generation of Marketing”