Many times we walk into client meetings and immediately get asked, “What are the three most important things in rolling out a mobile app development project?” Of course, each client is different so we respond accordingly. However, we started to notice a common theme in our responses when we were dealing with decision makers.

So we decided to create a 3-point guide for developing mobile applications.  Mobile apps are typically task-based, life-style, entertainment or game oriented applications that use very specific smart-phone abilities like GPS, Gyro, Bluetooth, Picture, Video, Audio, Camera and human-interactions.

What is really possible with mobile devices?

To create an effective mobile app, we need to be using not only core mobile abilities but also peripherals that interact innocuously with mobile devices. Core abilities include the GPS, Gyroscope, Camera, Audio recorder, Picture, Video and Audio player, Gesture, Touch and Tap interfaces. Peripheral interfaces include iBeacons, iOT, Wireless, Bluetooth, etc. And finally understanding usage of in-app notifications, Text-messaging, VOIP calling is critical to mobile app success.

A clear understanding of which ones to use and when to use them; is very critical to any mobile app.

What are App Types?

There are several categories and sub-categories for App Types. And the list between Apple iTunes and Google Play stores is exhaustive and confusing. To identify correctly, you need to have a thorough understanding of your user personas.

Checkout the Apple list here https://developer.apple.com/app-store/product-page/. This has a profound impact on your app discoverability. Choosing the right category will have a profound effect on your app store performance.

How do we make people download our app?

Making people download your app comes down to grass-roots marketing and promotion. We have seen crappy apps get tons of downloads while great apps languish with very little activity. Here are some of the things to consider – building an email list to run traditional email marketing, Google Adwords, SEO for App web pages, Social-media marketing among others. Which ones to execute will depend on your own marketplace, user interests and domain.

Focusing on these multidimensional aspects of mobile apps will make your app truly great and will lead to success.

Sunvera is setting up a “Parse Shutdown Survival Program” for companies that have mobile applications built on top of Parse infrastructure.

We have successfully ported our own applications to our Node.js/Mongodb infrastructure and can help you do the same.

Companies, startups and entrepreneurs currently running mission critical hosted applications on Parse should contact us immediately to see if we can help them.

We only have limited capacity and will handle “First-Come-First-Serve” basis.

Send an email to [email protected] or call +1 949 284-6300 to speak with one of us.

Sunvera is a mobile app development company in Orange County, CA specializing in consumer and business mobile applications. Expertise in iPhone, iPad, Apple TV and Android device apps with successful publishing to iTunes and Google Play stores.

Of course you won’t believe until you see…so here are a couple of screen captures:

Technology and its uses has become advanced especially in the mobile market, and ibeacons have certainly fueled this advancement.

Continue reading “Proximity Features via iBeacon Mobile Shopping”

Much of what we our mobile marketing today is fueled by beacons. Beacons are Bluetooth transmitters that can be placed around an event.

If someone downloads an app that uses beacon technology, his or her phone will respond with a notification when the phone comes within range of a beacon.

The popular use of beacons can be credited to the rise in smart phone usage. Because people are glued to their phones, developers and dreamers have come up with different uses of Beacon Deployment. This week’s topic is the beacon deployment in the Hosting Industry.

Beacon deployment in the convention hosting industry. With this industry a wide variety of offerings and information can be delivered to the vendors and registered participants. Upon registering for the event the user is asked to download an app specifically for the event. With this app pre-visit communications via email and text can be delivered to all. Once onsite for the event the welcome message can be delivered to any app enabled device that enters the geo-fence perimeter established for the event. As the attendee moves through the facility they will trigger unique proximity beacons, which in turn will deliver specific content relevant to the location.

Automated Mobile marketing has been fueled by technology known as beacons. Through different avenues of social media, awareness has been brought to different trends.

Continue reading “Beacon Deployments: Transportation Industry”

Beacons are a thing of the present and future. It has certainly fueled the automated mobile market industry, and social media has created awareness to these different trends.

Continue reading “Beacon Deployments: Golf Courses”

iBeacon mobile marketing is easy with Konsier mobile app platform. Konsier uses Artificial Intelligence to ensure mobile marketing is automated with mass personalization.

Continue reading “iBeacon Mobile Marketing Based Coupon Redemption – Konsier Mobile App”

A question oft asked is “Is mobile marketing automation for me?”

While the answer sounds simple enough to arrive at by answering a few more questions, it really needs deeper introspection. Let’s start with simple questions first:

Q: Do you have mobile customers?

Continue reading “Is Mobile Marketing Automation For Me?”

The face of marketing has changed. Gone are the days of effective paper ads and telemarketers. Today people spend so much time on their phones and marketers take full advantage of this.

Continue reading “Beyond the Poor Examples Today- Marketing”