As web design has evolved over the past two decades, we’ve seen a shift from websites that were almost like digital brochures to more dynamic and interactive platforms. At this point in time, it’s important for companies to have websites that not only look great but also load quickly and are easy to navigate. Because of this increased demand for sites that appeal to the user’s needs and expectations, the web design industry has shifted its focus from just making a website visually appealing to building one that is also user-friendly.
A website is a reflection of how a business conducts itself online, and the most successful sites are those that have great user experiences. In order to achieve this goal, businesses must approach web design with certain core values in mind – ease of use, simplicity, and convenience – so it doesn’t alienate their audience. According to MarketingProfs.com, good web design is “intuitive and effortless” while bad design is frustrating.
Although there are many people in the business with creative skills that help to produce aesthetically pleasing websites, perhaps more valuable are those who possess an understanding of effective UI/UX practices. With more businesses having online presences than ever before, it makes sense to have professionals on board who can build sites that are appealing to potential clients.
What Makes a Website’s UI/UX Intuitive and Convenient?
Many of the principles that build good web design are based on common sense, including putting relevant information in places where users will expect it. A site’s UI/UX should be consistent across all devices so that no matter what platform a user is using they have an equally positive experience. If content isn’t presented in a clear and straightforward manner, whether that’s on desktop or mobile, then visitors are likely to become frustrated. For this reason, it is important for companies to have a good understanding of what makes for effective UI/UX so their sites can be navigated quickly and easily.
One principle that helps to fulfill the goal of having an intuitive design is removing distractions. According to HubSpot, websites should have a “high signal to noise ratio” meaning that most of its content is useful with minimal elements that are extraneous or unnecessary. Sites shouldn’t be cluttered or overcrowded so there’s nothing for users to see other than what they came for, and the site’s layout should be clear and uncluttered so information can be easily found.
Another important factor in UI/UX is catering to the needs and expectations of your audience. For example, users should be able to easily find what they’re looking for no matter how specific or general their search query is. A site’s content must also be visible when accessed on mobile devices so that users don’t have to pinch and zoom their screens to read content.
Another way to keep users engaged is by using visuals, including images and video clips, that are relevant to the site’s offerings. While this can be accomplished through professional photos or videos of products or services, there are also other ways to use imagery in a creative way – for example, Hubspot suggests posting images of the people who work at the company or showing its offices, whether they are downtown or home-based.
Website UI/UX Best Practices
The way a website is built and laid out has an impact on how users interact with it. According to Usability Geek, the key to effective UI/UX design is knowing what task you’re trying to accomplish through the site so that it can be completed easily. The overall goal should be usability, which means making sure that visitors are able to get around the site without hitting any roadblocks.
Some of the key principles to building an effective UI/UX design include:
- The importance of simplicity and repetition
- Making sites that are flexible and customizable
- Using calls to action that prompt users to act
- Designers must also keep in mind what kind of device their sites will be viewed on, including computers, tablets and smartphones.
- Using the right color palette
- Ensuring that text is legible
There are additional factors to consider when making a UI/UX design for websites, but these are some of the most important ones to keep in mind. Companies need to have professionals who understand what makes for good web design when creating their websites, otherwise they’re likely to lose potential customers.
Web design is about more than just aesthetics, it’s also about how effective a site can be at delivering content to users on whatever device they’re using. The principles behind good UI/UX are based on common sense and taking cues from what people expect from a site, but without the help of professionals companies’ sites may not meet those expectations.
For this reason, it’s important for businesses to take the time and effort to hire professional web designers who can help them create an effective website that meets their needs.
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