Why is the Clubhouse App So Popular?

clubhouse appThe Clubhouse app is a social audio app that allows users to listen in on others’ conversations and add their own contributions. The Clubhouse app also allows users to add photos or videos, or send text messages that are incorporated into the conversation.

The Clubhouse mobile app is currently very popular among millennials, aged 18-35. What makes this social audio app so popular?

 

History of the Clubhouse App

This social media platform initially started out as one company’s experimental project to explore different ways of creating meaningful connections between people. While the original product was received well by its target audience, it did not gain as much traction as the company thought it should have. This led to the decision to pivot and change the direction of this project into something more oriented towards friendship and community building. The result was Clubhouse, an app that is tailored specifically towards making social connections with people who share similar interests.

The decision to pivot and change the project’s direction was key to the company’s success, as it allowed for a more targeted user group and gave them an outlet where they could connect with people with similar tastes and interests. This led to the increased popularity of Clubhouse among millennials.

 

Technology Behind the Clubhouse Audio App

Clubhouse is run on a simple, easy-to-use interface that allows users to easily find and connect with other people who share similar interests. It uses the hashtag system to help users identify and connect with people who have shared experiences and/or express similar feelings about certain subjects.

Through hashtags, Clubhouse can provide an easily accessible platform for people to discuss the things they are passionate about. It is a way for people to use the app and share their feelings and opinions about issues that concern them, such as politics or social justice.

 

Why Audio Apps Have Become so Popular

New technology initially seemed to drive people apart, but it has actually helped bring them closer together. The kinds of devices that are now being used have made debates and conversations accessible for everyone. People are able to interact more easily through social media, which allows them to express their opinions even if they live far away from each other. This means that the way people communicate is changing. Social media platforms have allowed people to meet new friends or even develop romantic relationships with people they would not have otherwise met because of the geographical distance between them.

In the next five to ten years, it is expected that audio apps will continue to gain in popularity as video apps have. Audio-based social media platforms will provide a way for people from different parts of the world to connect and form meaningful connections regardless of distance or physical appearance.

Clubhouse provides a creative new platform that allows people with similar interests to connect and express their opinions, especially for those who do not feel as comfortable expressing themselves through other means.

 

Why Millennials are Attracted to Audio Apps

There are several reasons why millennials seem particularly drawn to audio-based social media apps, including the potential for novel experiences, the possibility of connecting with like-minded people, and the ability to use these apps in a more private and discreet way.

The novelty of using audio instead of written or visual forms of communication is an attractive feature that makes app users feel they are participating in something different and unique. The idea that anything can happen when people communicate through this medium is an exciting prospect that draws millennials in.

Users are loving the meaningful connections with like-minded people with similar interests, and this is another factor driving the popularity of audio-based social media apps among millennials. The feeling that they are part of a community sharing similar perspectives and feelings is what keeps users engaged.

The privacy aspect is very attractive to users. Some people prefer not to share their personal details on more open, public platforms. Audio-based communication is a less invasive way of making new friends and meeting like-minded people, which is another reason millennials are drawn to it.

The Clubhouse app combines all these elements in one simple platform that makes it easy for millennials to connect with new friends and build communities based on shared interests.

 

Ways to Improve Your Audio App Experience

If you want to improve your experience using an audio-based social media app like Clubhouse, make sure you pick a username that reflects who you are accurately. Your username should be relevant and meaningful because it will let people know exactly what kind of content they can expect from you. Also, use hashtags wisely – if you’re new to the app, you might want to start by following people who share your interests. This will help you get accustomed to the types of posts that others are sharing and learn how hashtags work before you start writing your own posts.

By being active on an audio-based social media app like Clubhouse, or any other app related to your field of study, you will not only be able to connect with people who share your interests but also learn about new opportunities that might help you during school or in the future.

Audio-based social media apps like Clubhouse are becoming increasingly popular among today’s generation of millennials. The reason for this is that they combine a number of elements that have contributed to the increased popularity in audio-based communication, such as novel experiences, the potential to connect with like-minded people and a more private way of communicating.

Sunvera Software develops next-level software applications from start-to-finish. We are a premier software and mobile app development agency specializing in healthcare mobile app development, custom mobile app development, telehealth software, sales dashboards, custom mobile app development services, retail software development, supply-chain software, ecommerce, shopify, web design, iBeacon apps, security solutions and unified access software.

We are proud partners with Amazon AWS, Microsoft Azure and Google Cloud.

Schedule a free 30-minute call with us to discuss your business, or you can give us a call at (949) 284-6300.

Top Challenges in Mobile App Development and How to Address Them

challenges in mobile app development The mobile app development industry is highly active and is growing at a rapid pace. The availability of an infinite number of smartphone models is making the task even more challenging for developers to meet customers’ expectations. To stay ahead in this competitive race, it is necessary to understand the challenges, which are unique to developing applications for various platforms.

 

Current Challenges in Mobile App Development

There are various challenges associated with mobile app development. The major ones are:

 

1. Device Fragmentation

In the past, it was easy to develop apps for a specific hardware platform. However, with an infinite number of smartphone models available in the market today, developers have to factor in different resolutions and pixel densities while designing their app. If we consider iOS alone, there are four popular iPhone models and three iPad models. With such fragmentation across iOS, Android and Windows devices, developers must resize their app UI using different layouts for each device.

 

2. Code Reusability

It is important to reuse previously developed modules or components of an application in order to save development time and resources. Unfortunately, the concept of reusability doesn’t work in mobile apps due to various hardware and software configurations. Reused code may produce unexpected results and errors on different devices and platforms, so it is necessary to build separate modules for each device architecture.

 

3. App Performance and Battery Life

To deliver a great user experience, developers must focus on app performance and battery life as well. Different apps have different requirements with respect to network speed, processing speed, and more. To provide optimum performance across different platforms, developers need to test their app on multiple devices with different hardware capabilities.

 

4. Resource Management

Apps require resources like memory, CPU and storage space to perform various functions. Operating systems also use resources on the device for other tasks, which makes it challenging for mobile app developers to meet performance requirements. To address this issue, developers can choose cross-platform tools or develop native apps for specific device architectures.

 

5. App Security and Privacy

As it is necessary to collect sensitive information like credit card details, passwords or contacts from users to make an app successful, security and privacy issues take precedence over other development tasks. Cross-platform apps are likely to face greater security threats due to lack of sufficient testing. To ensure data security, developers can go for native app development which provides access to advanced APIs and device security features.

 

6. Testing Process

Testing is an integral part of the mobile app development process, as it enables developers to identify bugs before releasing the app to the market. However, testing is more challenging for cross-platform apps due to lack of versatile debugging tools and platforms.

 

Mobile App Developers’ Perspective on Challenges

Cross-platform app development tools are likely to face problems with performance, battery life, and security issues as they provide support only for core OS functionalities. The availability of separate modules for each device architecture results in increased development costs and time. Moreover, such tools may not support new OS releases immediately, which means developers must maintain multiple code bases for different OS versions.

Developing native apps is a better choice as they provide access to higher level APIs and security features across multiple platforms. However, with an increase in the number of mobile platforms, app development becomes challenging due to an increased risk of introducing bugs in the source code.

 

How to Overcome Challenges in Mobile App Development?

Most mobile app development challenges can be overcome by using hybrid or cross-platform development tools that provide native performance with greater scalability across multiple devices. Such tools allow developers to reuse their previous work, reduce the number of bugs and save time on app development.

As mobile app users expect more from their devices, it is necessary for developers to focus on performance and battery life as well. Using these tools helps in testing apps across multiple platforms and gives a clear insight into resource consumption at different levels.

These tools provide access to higher level APIs which, in turn, ensures better support for the latest device features and OS versions. They also allow developers to focus on core tasks by providing a simplified development environment that reduces costs and time-to-market.

As a developer, you can choose from a plethora of cross-platform tools to meet your requirements which have become an essential part of every mobile app development strategy.

 

What is the Future of Mobile App Development?

App development tools provide greater compatibility and higher performance across different mobile platforms. With increasing demand for cross-platform mobile apps, more such tools will be introduced in the future to help developers overcome challenges with developing mobile apps, and deliver high quality apps for a wider audience base. As we move towards an era of multiple devices with exciting features, it is evident that native app development will be supplemented by cross-platform tools as they provide compatibility and consolidate resources.

Sunvera Software develops next-level software applications from start-to-finish. We are a premier software and mobile app development agency specializing in healthcare mobile app development, custom mobile app development, telehealth software, sales dashboards, custom mobile app development services, retail software development, supply-chain software, ecommerce, shopify, web design, iBeacon apps, security solutions and unified access software.

We are proud partners with Amazon AWS, Microsoft Azure and Google Cloud.

Schedule a free 30-minute call with us to discuss your business, or you can give us a call at (949) 284-6300.

Top Sites to Find Good Mobile App Developers

mobile app developersNeed an app for your business, but don’t have the expertise to go about making it? Then you are at the right place. With so many mobile apps being launched every day, there’s a plethora of options available to choose from. You can easily find lots of developers offering their services via various websites and marketplaces, who will be more than happy to build what you’re looking for.

So, then how do you go about finding the right mobile app developer that suits your needs? Here are some websites that will help you find the best out there.

 

How to Find a Mobile App Developer – Top Sites to Visit

The first thing you need to do when looking to get an app developed is find a developer. Here are some popular sites people visit to find good mobile app developers.

 

1) AngelList

AngelList is a website used by many entrepreneurs to hire mobile app developers. It is a great place to find developers, especially if you are looking for someone who is very experienced within the mobile field.

AngelList’s unique feature of allowing founders to rate their experience with an individual developer will also prove beneficial for hiring purposes.

 

2) Authentic Jobs

If you’re looking for some serious talent in the mobile app development sphere, Authentic Jobs can be a great place to find someone.

The main benefit of this website is that it only allows companies that are in need of developers to post their requirements. This means that you will not have to wade through irrelevant job postings when browsing this site.

 

3) Dribbble

Dribbble is a great website for finding and hiring mobile app designers.

This site has many talented developers who showcase their work through this platform, while also offering to provide services.

 

4) Freelancer Sites

If you’re on a budget or simply don’t like dealing with middlemen, freelancer sites such as Craigslist , ODesk and Elance are a great place to find mobile app developers. You can hire specific individuals or teams that will work on your project from the comfort of their home, studio, or office.

Briefly browsing through these websites should help you come across at least a few credible developers from whom you can hire a trustworthy person. Freelance platforms have seen an extensive growth over the past few years, so you should have no trouble finding someone.

Whatever line of work you are in, there are always certain people who have much more experience in the field than others. Working with these established players is thus a worthwhile way of making sure that your project reaches its desired success level. The mobile app industry is no different. Thus it becomes important to find reliable mobile app developers in order to be successful within this lucrative industry.

 

Alternate Ways to Find Developers

If you are on the lookout for mobile app developers, or any other type of developer that can help with your project, here are some more ways in which you can find them.

 

1) Direct Outreach to Developers

Hiring directly from the available talent pool is one way of finding a mobile app developer. You could do this through cold-calling or emailing many freelancers to see if they would be interested in working on your project.

 

2) Work with a Recruiter

Recruiters can help you find developers who suit your requirements. Working with one of these professionals, you should not only save time and effort, but also get better results than when hiring directly from the talent pool.

 

3) Look at Developer Portfolios

Many developers maintain their own portfolios that allow potential clients to directly see the type of work they do. Looking through these portfolios is a great way to find good mobile app developers working in your area of interest.

 

4) Access Developer Networks & Communities

There are several developer networks and communities designed to connect developers with clients. These groups allow for collaboration on projects and thus can be very beneficial in finding good mobile app developers.

 

5) Search Developer Job Sites

Using search engines to find developer job sites is another way of finding great talent according to your specific demands. Visit some of the leading websites that list jobs relevant to your needs and see if they might have some suitable candidates.

 

6) Post Your Own Job Listings

Posting your own job listings is another way of connecting with promising developers. You could create a listing on various job sites or directly post to developer networks and communities yourself. Doing this allows you to attract the type of talent that will help you achieve the results you are looking for.

 

Advantages of Outsourcing Mobile App Development

Hiring a mobile app developer might be a good option for some, while others may prefer to outsource the whole process in order to save time and resources. Deciding on whether you should hire or outsource is therefore important.

 

1) Time Savings

If done effectively, outsourcing allows you to quickly get your project off of the ground. You can focus on other aspects of your business while the mobile app developers get down to work.

 

2) Cost Savings

Hiring mobile app developers is also an effective way of cutting costs, especially if you need a large number of individuals for your project. Because there are still many talented freelancers available at reasonable rates, you should be able to find suitable people without having to break the bank.

 

3) Access to Expertise

Outsourcing can also give you access to a much wider talent pool, allowing you to hire great mobile app developers that you might not have been able to find otherwise. In addition, working with established freelancers means that your project will be in good hands from start to finish.

 

4) Flexibility and Scalability

Hiring and managing employees on a full-time basis can be difficult and time-consuming, especially if your business is still in an early stage. Outsourcing allows you to easily scale the number of outsourced resources according to demand for your project. This makes it easy to quickly get your project off of the ground, while also being able to meet the needs of your business.

 

5) Access to Different Skills & Experiences

Because there are so many talented freelancers out there, working with established talents allows you access to a wider range of skills and experiences that might not have been possible when hiring directly from your talent pool. If you are looking for good mobile app developers that exceed your expectations, then outsourcing to an experienced freelance team helps you achieve exactly this.

Finding good mobile app developers is very important for any business that plans to have an app. The right individuals are able to turn your idea into a reality, thus helping you achieve your goals faster and easier. In addition, finding good mobile app developers ensures that you have a reliable team at your disposal for future projects.

Hiring or outsourcing can both be effective methods of finding good mobile app developers, with the ultimate decision resting on what you hope to achieve and how soon you want results. However, taking advantage of all of these methods allows you access to a much wider talent pool, which in turn gives you access to the best people for your project.

Sunvera Software develops next-level software applications from start-to-finish. We are a premier software and mobile app development agency specializing in healthcare mobile app development, custom mobile app development, telehealth software, sales dashboards, custom mobile app development services, retail software development, supply-chain software, ecommerce, shopify, web design, iBeacon apps, security solutions and unified access software.

We are proud partners with Amazon AWS, Microsoft Azure and Google Cloud.

Schedule a free 30-minute call with us to discuss your business, or you can give us a call at (949) 284-6300.

Data Security Concerns in Finance Mobile Apps

finance mobile appsMobile apps in finance are increasingly becoming the way finance professionals access their work data. However, with an increase in apps comes an increased risk to security. With organizations still having difficulty protecting data on mobile devices, there is even more of a concern when thoughtlessly allowing employees to store personal information on company-owned devices. There are many benefits to creating both personal and corporate finance mobile apps. They allow employees to access work-related data from anywhere. However, if not designed properly, mobile apps can create a permanent security exposure for the company and its employees.

 

Importance of Data Security with Finance Apps

Are finance apps secure? When companies are not in compliance with information security standards, they can face significant penalties. To avoid this, organizations invest in security technologies to keep data secure and private when it is at rest or in transit. These protections are critically important when mobile apps are being developed that access work-related data. For example, GDPR has strict rules regarding the storage of EU citizen’s data on a third-party server. It also states that the consent to use this data must be clear and unambiguous, which is not typically found in mobile app Terms of Service.

Finance professionals are always looking for ways to improve efficiencies while doing their job. This has led them to using mobile apps for work-related activities while on lunch or outside of the office. Rather than storing work-related data on the mobile device’s hard drive, they store this information in cloud based storage solutions. This ensures that employees always have access to their work files no matter which mobile device they are using.

While this solution provides many benefits for finance professionals, it also presents new risks to companies. Allowing sensitive company data to reside on a third-party server is not always best practice. Mobile finance apps security must always be a top priority when users are accessing and storing work-related data on mobile devices.

 

Current State of Finance Apps’ Data Security

Many finance-related mobile apps encrypt data, but only when the data is at rest. This means that if someone were to steal a smartphone or tablet, they could access work-related information without too much trouble. The majority of applications store passwords using the iOS Keychain and Android Secure Keystore . However, these applications do not provide end-to-end encryption and the data is only protected when in transit, not at rest. This also means that if a user’s phone is compromised, all of the application data will be easily accessible.

Mobile applications can access a device’s microphone, camera, and other features that could put an organization at risk. If finance employees are allowed to save personal information using their company-owned devices, it creates another point of failure in your security posture.

 

How To Ensure Your Finance App is Secure

Finance professionals are looking for ways to improve efficiencies while doing their job. This has led them to using mobile apps for work related activities outside the office. However, organizations may not be aware that data storage on mobile devices can create a permanent security exposure for the company and its employees . In order to reduce risk, companies should consider implementing endpoint security solutions such as endpoint encryption and data loss prevention (DLP) to safeguard against both malicious attacks and inadvertent human error.

Endpoint Encryption – Endpoint encryption collects sensitive data on a company’s servers, but creates unique keys for each individual device so it is only accessible when the user has their phone or tablet. This process fully encrypts the data so even if it is stolen, hackers and/or employees would not be able to access any sensitive information.

Data Loss Prevention – DLP solutions monitor the data flow of the mobile device and once it leaves the device, it triggers a policy violation that can stop sensitive information from being sent out. This technology allows companies to know exactly what data leaves the network and who has access to it, so they can quickly resolve security issues.

By implementing endpoint encryption and data loss prevention, finance professionals using mobile apps for work related activities will have a reduced risk of exposing their company’s financial data . Additionally, companies can save significant costs by avoiding fines associated with non-compliance.

 

Without proper protection, finance professionals using mobile apps for work-related activities can expose their companies to significant financial penalties.

Sunvera Software develops next-level software applications from start-to-finish. We are a premier software and mobile app development agency specializing in healthcare mobile app development, custom mobile app development, telehealth software, sales dashboards, custom mobile app development services, retail software development, supply-chain software, ecommerce, shopify, web design, iBeacon apps, security solutions and unified access software.

We are proud partners with Amazon AWS, Microsoft Azure and Google Cloud.

Schedule a free 30-minute call with us to discuss your business, or you can give us a call at (949) 284-6300.

Shopping Features Within Social Media Apps: The Good and the Bad

social media shopping featuresFor several years now people have increasingly shifted their shopping interest to the internet, but with the growing popularity of smartphones, eCommerce is shifting once again. This time it is moving to mobile applications. Several apps are currently available including Wanelo, Polyvore, Instagram, and Pinterest. They are changing the way people shop, but do they have a positive or negative impact on consumer and retailer behaviors with these social media shop features?

 

Background of Social Media Shopping Features

Social media is expanding its reach into the realm of shopping, and it’s already made an impact on retail. An increasing number of brands are using social media as a platform to interact with consumers and exchange ideas about products. Many sites like Facebook and Instagram allow companies to communicate directly with their consumers and share pictures and information about new products and sales. However, many sites have begun to offer much more than communication between company and consumer; they now provide consumers with an opportunity to shop directly from the site, using their social media as a platform for selling rather than just communicating.

The idea is that consumers are more likely to buy products that they have seen their friends use or endorsed by their favorite influencers.

Since the widespread use of social media, many sites have adopted ‘click-to-buy’ features to encourage purchasing while still on the site. These features allow users to click directly through advertisements for deals and purchase products, without ever having to leave the platform. Amazon has been using this model for years and it’s led them to become the largest online retailer, so many sites have been eager to follow suit. In light of Amazon’s growing dominance, other retailers have begun offering click-to-buy shopping features on their social media pages. For example, Walmart recently allowed customers to purchase items directly through Facebook using shop-by-photo technology that allows users to purchase an item by photographing it with the site’s camera.

 

List of Social Media Apps That Offer Shopping Features

The following are social media sites that have recently integrated shop-by-photo technology, allowing users to purchase items directly through the site.

 

Facebook

Facebook allows you to buy products from companies by directly clicking on advertisements within their Facebook page. This feature provides customers with the ability to browse deals and order products without ever having to leave the platform or wait to get back to their laptop or phone. One way Facebook encourages these transactions is through its ‘Marketplace’ feature, allowing users to buy and sell items within the social media site. This provides an opportunity for increased exposure of products and increased revenue for the company by allowing users to only advertise items that are actually available.

 

Instagram

Instagram has created a similar platform for online retailers to sell directly through their site. Users are able to click on advertisements and purchase items without leaving the site, creating an easy shopping experience for consumers. This allows brands to effortlessly reach more people looking for deals and products, all within one convenient platform. Some companies have even begun promoting deals exclusively through the app.

 

Twitter

While Facebook and Instagram are primarily focused on person-to-person sales, Twitter has created an opportunity for companies to sell directly through their feed. Similar to Facebook, Twitter allows brands to share pictures of deals and new products, encouraging consumers to purchase them. They also offer an opportunity for direct communication with customers by allowing users to mention companies within tweets that will then be directed back to the original tweet. This is advantageous for businesses because it provides a platform where they can easily interact with their followers and provide exclusive deals and special products.

 

Pinterest

The birthplace of the popular ‘buy button,’ Pinterest has taken buying products from social media to a whole new level. The newest addition to its ever-evolving platform, the site now allows users to directly purchase items by clicking on a ‘buy button’ next to product pins. Because of its growing popularity within the social media world, many brands have begun promoting their products exclusively on Pinterest.

 

Etsy

The eCommerce website specializes in handmade goods, vintage items, and supplies for other small businesses. With the goal of ‘creating a more fulfilling shopping experience,’ Etsy encourages consumers to shop directly through its site by allowing customers to click on products pinned from sellers’ pages and be directed back to their product page. This provides customers with an opportunity to interact directly with sellers while also providing additional revenue for the company.

 

The Good: Why Shopping Through Social Media is Beneficial to Businesses and the Economy

While the idea of being able to directly purchase items from social media sites like Facebook and Instagram may seem like a luxury for consumers, it actually provides many benefits within the economy. Here are a few of them.

 

Increased Revenue for Brands and Sellers

One of the primary benefits of shopping through social media platforms is that companies can easily sell products directly to consumers. This provides an opportunity for increased revenue because companies no longer have to pay for ads in newspapers or other third-party distribution channels. By selling products directly to customers, sellers are able to increase their profits. Some social media sites even allow users to tip the brand or individual seller after purchasing an item, which provides another potential source of income. This allows brands and businesses to keep more money and put it back into the economy.

 

Increased Exposure and Sales for Small Businesses

Small businesses and entrepreneurs benefit from selling their products through social media because they can easily increase their customer base without having to spend additional money on advertisements. Some of these platforms, such as Etsy, allow small businesses and individual sellers to remain anonymous while promoting their products. This increased exposure not only benefits the business, but also helps customers make better purchasing decisions since they have a wide variety of brands and sellers to choose from.

 

Increased Accessibility for Consumers

One of the reasons social media allows customers to become more invested in a brand or company is because it provides them with immediate access to a business. If a user finds a brand or product they like, all they have to do is follow the seller through their social media page and purchase an item directly from them. This increased accessibility allows consumers to shop at any time of the day while also giving them more purchasing power because many social media platforms allow for free shipping or money off certain products.

 

The Bad: Problems with Social Media Shopping

While there are many benefits to social media and online shopping, there are also some disadvantages.

 

Price Variance and Inaccurate Search Results

One of the downsides to shopping through social media is that prices might not be as competitive as those on larger eCommerce sites. Because brands compete with each other to gain more followers, they are more likely to lower their prices in order to attract consumers. This results in a lack of transparency for the customer because they are no longer able to see if products are being sold at fair market values or not. It can also create problems for brands that choose to sell on multiple social media channels since prices might vary based on the site.

Once a product has been found on social media, the customer might have to navigate through several different links in order to reach the original pinned item. This is because products are usually separated into similar categories and then arranged in an alphabetical sequence. Although this makes it easier for brands and sellers to organize their goods, it can make it difficult for customers to search through relevant items. This is because links might not always lead directly to the product page, which decreases the chances of a sale for brands and sellers.

 

Additional Costs Associated with Shipping

Another downside to shopping on social media sites like Facebook or Instagram is that prices usually do not include shipping. This results in the customer having to pay an additional fee on top of the product cost, which can be either time consuming or expensive for them. Although some social media platforms do put a cap on how much buyers have to spend before they qualify for free delivery, brands are more likely to make their customers incur these costs because it increases the chances of a sale.

 

User Friendliness

One final problem with social media shopping is that it can be difficult for customers to sort through all of the different products being sold on these channels. This is because each seller designs their own unique page depending on their preferences, which can make it challenging for users to find what they are looking for. On top of this, most social media sites are not optimized to run on desktop computers, which can make it time consuming for customers to complete purchases if they do not have a smart phone or tablet with them.

Although social media has allowed people to interact with brands in new and exciting ways, the ease of shopping through these channels creates some negative consequences for customers and sellers alike. For consumers, increased accessibility can cause problems with search results, price variance, and shipping costs. Brands also face challenges with organizing their products for sale on multiple sites and creating user-friendly interfaces that can be used across different technologies. Because social media shopping is still relatively new, it might be difficult to predict how these problems will shape the future of eCommerce. As more brands begin to sell goods directly through social media, customers might find that prices become more competitive and their searches improve over time.

Sunvera Software develops next-level software applications from start-to-finish. We are a premier software and mobile app development agency specializing in healthcare mobile app development, custom mobile app development, telehealth software, sales dashboards, custom mobile app development services, retail software development, supply-chain software, ecommerce, shopify, web design, iBeacon apps, security solutions and unified access software.

We are proud partners with Amazon AWS, Microsoft Azure and Google Cloud.

Schedule a free 30-minute call with us to discuss your business, or you can give us a call at (949) 284-6300.

5 Ways UWB and AI Will Improve Retail Technology

retail technologyUWB technology and AI have been hot topics in the retail industry for a while now. If you’re only recently becoming aware of it, you’ve got some catching up to do. In particular, UWB’s potential to add value in retail technology applications is very exciting right now. In this article, we’ll take a look at five ways these technologies are being used to improve the retail experience and drive real value to retailers and consumers alike.

 

Wireless and AI: A Perfect Pairing

Two relatively recent developments in the wireless industry – UWB and machine learning – will converge at a pivotal moment for retailers. Moving forward, we’ll see more of these two technologies coming together to drive a new level of customer engagement. The result will be smarter, faster, and more actionable insights for retailers. Because the two technologies are being developed in parallel, this convergence won’t happen immediately.

 

UWB Showing Retailers the Way to New Customers

Until recently, UWB was mostly used by industrial customers for machine vision purposes. That’s where machine learning is useful as well – being able to analyze images coming from industrial machinery that are trying to figure out if there are any quality problems with their product. Think about an airplane manufacturer trying to inspect a wing. If they send a human out to take a look, they’re going to miss defects. UWB and machine learning has been used for this purpose, but it’s also being implemented in retail applications as well.

UWB is already being used by retailers for things like location-based engagements with customers. An example would be the in-store signage that changes depending on what is in your shopping cart or your location within a store.

A retailer could use UWB to upgrade their current digital signs to ones that are location-aware and connected to their systems. And it’s not just signage – this technology can be used for things like interactive displays, kiosks, mobile apps . . . even the shopping cart handle could give customers personalized information about products they might be interested in buying or learning more about thanks to machine learning.

 

Current State of Retail Technology

The retail industry has been facing a lot of changes in recent years and is struggling to keep up with the times. From an evolutionary perspective, we’ve seen some truly impressive breakthroughs in retail technology over the last 5-10 years . We’re getting better at delivering personalized experiences with things like recommendation engines and technologies such as Radio Frequency Identification (RFID) tagging. But until now, retailers have been mostly using these technologies in isolation.

For example, the RFID tag tells the retailer how often a product is selling and can tell them who bought it (and thereby made other purchases), but it doesn’t tell them much about what other products that person might be interested in buying or which promotions would appeal to them.

We’ve talked about how UWB can provide real-time information on product movement, but it also does a much better job tracking customer behavior and location. If a retailer knows that their customer is nearby, they can deliver relevant information at just the right moment – whether it’s recommendations on what to buy, where to go next or even simply an upsell of similar products.

This new kind of retail tech will also lead to more personalized experiences with things like IoT. Right now, IoT is primarily used for efficiency and crowdsourcing. But you can combine this technology with machine learning to get a much more powerful kind of insight. For example, retailers could use IoT sensors in the shopping cart handle that know when it’s moving (and where) and then deliver personalized messages such as coupons or even push notifications about nearby deals like a “buy-one-get-one” offer.

 

5 Ways UWB and AI Will Improve Retail Technology

Retail is a top contributor to the global economy and it’s growing rapidly. Here are some ways UWB and AI are helping the industry evolve.

 

#1 : Optimizing for Product Colocation

One big problem in retail is that there are all sorts of products in the store that aren’t moving. They’re sitting on a shelf, but they’re not seeing any action because they’re either in the wrong spot, mislabeled or simply weren’t recommended to customers. UWB and AI might be able to help with this by optimizing product colocation so customers’ entire shopping experience is more meaningful.

This data can also be used to identify which products are most attractive to customers and where they’re located in the store, so retailers can place them closer together or design more effective displays/promotions. It’s not just for display purposes either – if a product is frequently bought with another, retailers could even use this information to create “customer combos” that can be automatically created when customers are near one of the items.

 

#2 : Unlocking Predictive Demand Forecasting

We already have demand forecasting that tells us how much inventory will sell during an upcoming season, but UWB and AI can help us get an even more accurate sense of what people are going to buy before they even think about shopping.

Again, this kind of information is mostly used for analysis right now, but combining it with machine learning could create a powerful way to connect big data sets and derive actionable insights that can be acted on in real-time or at least significantly faster than most retailers can do now.

 

#3 : Avoiding Out of Stock Items

Retail is all about the supply chain, but it’s easy for small mistakes or setbacks to cause big problems. One of these is out-of-stock items – if a retailer doesn’t have something in stock when a customer wants to buy it, they’ll usually just go somewhere else. This is particularly troublesome with fast-moving items, so it’s important to avoid out-of-stock items with AI and UWB that can help with demand forecasting and product colocation.

 

#4 : Reducing Product Returns

Returns are expensive, especially if they’re brand new products that customers simply didn’t like or want. Luckily there are ways to figure out if a product will have returns before it’s even shipped, thanks to machine learning and big data sets that can reveal customer preferences. Learning how customers shop for similar products is also helpful – many return policies are based on the idea that shoppers would rather keep an item they already own or something very similar, rather than the one they’re returning.

 

#5 : Decreasing Wait Times in Checkout Lanes

If you go to a store and there’s a long checkout line, you’ll probably just leave and go somewhere else because it seems like such an unnecessary waste of time. But if stores can use UWB and machine learning to deliver personalized offers to customers even before they get to the check-out line, it might make people more willing to stick around.

This information can also be useful for analyzing customer behavior and improving the customer experience in other ways. For example, if you know what items are most popular with certain demographics, you can create more effective layouts or product displays designed specifically towards people most likely to be interested in the items.

Of course, this kind of technology won’t eliminate all types of lines and wait times, but with UWB and AI, retailers can use data sets to optimize the way they handle retail transactions so customers never feel like they’re spending more time than necessary. These technologies can also help stores stay competitive by identifying, collecting and analyzing important data sets that drive sales.

 

The Future of Retail Technology

The retail industry is ripe for change, and AI and UWB are among the most exciting new technologies being developed to improve customer experiences, increase sales volume, reduce wait times in checkout lines, decrease product returns and more.

While some of these applications are still relatively “under construction,” so to speak, it won’t be long before they’re built and ready for customers. How we shop for products, what we buy and how we handle retail transactions will drastically change over the next few years, but these advances in AI and UWB technology are sure to make that journey much easier.

Retail is changing rapidly, which means that companies will need to adapt or risk being left behind. With AI and UWB, shops of all sizes can get ahead of the game and give their customers an amazing experience.

Sunvera Software develops next-level software applications from start-to-finish. We are a premier software and mobile app development agency specializing in healthcare mobile app development, custom mobile app development, telehealth software, sales dashboards, custom mobile app development services, retail software development, supply-chain software, ecommerce, shopify, web design, iBeacon apps, security solutions and unified access software.

We are proud partners with Amazon AWS, Microsoft Azure and Google Cloud.

Schedule a free 30-minute call with us to discuss your business, or you can give us a call at (949) 284-6300.

Tackle HR Challenges By Integrating AI

AI in HRArtificial intelligence (AI) is one of the most talked-about and important technologies today and this isn’t going to change anytime soon. In fact, AI is likely to play a major role in transforming organizations from being knowledge-driven to being data-driven. In this post, we’ll explore why it’s important to add AI into your HR tech stack and discuss how you can tackle some common challenges using this technology.

 

Current Use of AI in HR Technology

When you ask people about AI, their minds likely turn to self-driving cars or even robots that can get ready your toast. However, the truth is AI is already being used in HR technology today and it’s going to be a key part of transforming this space going forward…

Two of the key challenges with traditional HR tech include matching up the right people to the right jobs and knowing what skills workers need to succeed in their roles. Thankfully, AI is helping solve both of these problems. For example, companies like Tata Consultancy Services are using AI to help map out training needs.

 

Advantages and Disadvantages of AI in HR Today

While we’re still in the early stages of AI integration in HR, we’ve already seen many positives and negatives come from it.

 

Advantages of AI in HR

Fill open roles faster: HR departments are using AI to more quickly identify available workers with the skills an organization needs.

Identify high-performing workers: AI can also be used to identify high-performing employees and help increase their productivity.

Reduce risk of compliance breaches: AI can also help reduce the likelihood of HR compliance breaches thanks to its ability to flag up policy changes and new regulations.

 

Disadvantages of AI in HR

Risk of human bias in AI algorithms: One of the big risks associated with using AI is that it can introduce new biases. For example, if you let your algorithm scan candidate resumes for keywords, this could end up discriminating against certain protected groups.

Privacy concerns: Another risk associated with using AI in HR is privacy. Using data from social media profiles and other sources to make hiring decisions could raise concerns among candidates. For example, candidates may not want an AI program from a current or prospective employer to know that they have been looking at new jobs on LinkedIn. Employers should be transparent about how they use personal data and reassure candidates that they won’t face any unfair discrimination as a result of its use.

 

The Future of AI in HR

While AI is already revolutionizing HR, the technology has much greater potential in this space. In the future, AI software could have a role to play in designing jobs and even cutting management positions.

As the AI workforce grows and more professionals work with programs like this, we’ll see workplaces change. For instance, employees will be able to use their own AI assistants in the office and at home. This could make it easier for them to prioritize tasks and adapt to new working environments as they arise.

Ultimately, as AI does everything from monitoring performance to helping workers learn new skills as they apply for jobs, the need for human HR professionals could reduce over time.

Sunvera Software develops next-level software applications from start-to-finish. We are a premier software and mobile app development agency specializing in healthcare mobile app development, custom mobile app development, telehealth software, sales dashboards, custom mobile app development services, retail software development, supply-chain software, ecommerce, shopify, web design, iBeacon apps, security solutions and unified access software.

We are proud partners with Amazon AWS, Microsoft Azure and Google Cloud.

Schedule a free 30-minute call with us to discuss your business, or you can give us a call at (949) 284-6300.

8 Use Cases for AI in Fintech and Banking

AI in FintechThe Fintech and banking industry is in a constant state of innovation and one of the most important tech areas that will allow this to continue for years to come is Artificial Intelligence (AI). Finance professionals who are leading their organization’s AI efforts need to understand evolving customer expectations, evolving threat vectors, and internal capabilities such as culture, tech, and data infrastructure to pull off successful AI initiatives.

 

8 Uses of AI in Financial Services

Artificial Intelligence (AI) is the key to creating customer-centric experiences that satisfy customers’ wants and needs. The most successful companies will be those who utilize AI in a way that satisfies these 8 criteria:

 

1. Customer Engagement

Most consumers are already comfortable with voice-activated assistants like Amazon Alexa, Google Home, Samsung’s Bixby, Microsoft Cortana and Apple Siri for a variety of tasks including playing music, controlling home lighting systems, making restaurant reservations, checking the weather forecast or to get an Uber ride. If AI can help banks better understand relationships with their customers, AI can make it far easier for banks to deliver convenient banking experiences.

 

2. Personalized Customer Service

AI is already being used by some financial institutions to provide customer service by handling simple requests quickly and at scale.  A bot powered by Artificial Intelligence could be programmed to handle routine tasks such as password resets, delivery of monthly statements, and other time-consuming jobs.  In the future, intelligent bots powered by AI will be able to fully answer customer questions as well as anticipate their needs. Chatbots are already being used by some financial institutions but currently lack the capabilities or context necessary to provide a truly personalized experience.

 

3. Fraud Prevention and Security

AI in fintech can be used to identify and stop security threats, fraudulent activities or abnormal behavior in real-time.  In addition, sensitive data such as financial transactions can also be encrypted via AI algorithms to prevent hacking and minimize the risk of identity theft.  Sophisticated machine learning algorithms are being used to discover new fraud patterns that human investigators would likely miss.

 

4. Customer Segmentation and Microtargeting

AI can provide financial institutions with deeper insight into customer behavior, needs, preferences, and purchase intent to deliver more personalized experiences across all channels (digital/social/mobile).  Micro-segmentation based on aggregates of transaction history combined with social media profiles, web activity, and purchase history can allow banks to deliver more relevant messages and personalized offers.

 

5. In-App Chatbots

Banks are already using chatbots to automatically suggest financial products based on consumer preferences or transaction history.  In the future, chatbots will be able to have targeted conversations with consumers about their banking needs while providing personalized recommendations.

 

6. Chatbots for Financial Advisors

Chatbots can be used to provide basic advice on the more straightforward aspects of financial planning while freeing up financial advisors’ time so they can focus on being trusted counselors rather than transactional helpers.  A chatbot could also help guide consumers through the process of opening an account, learn about their financial goals, and present them with product recommendations.

 

7. Predictive Analytics for Wealth Management

AI can be used to improve the wealth management experience for both advisors and clients by looking across accounts held at different institutions to provide holistic analysis of client risk profile, net worth, family status, assets under management (AUM), etc.  AI algorithms can be used to detect when clients are likely to engage with their advisors for advice on selling or buying certain financial products.  AI can also help improve the accuracy of portfolio rebalancing by recognizing changes in market conditions and investment preferences

 

8. Loan Underwriting

The banking industry has already seen loan underwriting being partially automated by AI.  AI algorithms are being designed to look across multiple data points to build a complete picture of financial health, employment history, income potential and other metrics associated with the riskiness of an individual loan applicant.

 

Is AI Already Operating In These Industries?

AI-enabled chatbots and robo-advisors such as Kasisto, x.ai, and MoneyLion are already widely used by consumers for simple tasks such as keeping track of expenses.  Fintech startups such as Even and Acorns have raised significant amounts of funding to develop tools that help consumers save money and invest smarter.  AI algorithms are also being used to help banks and financial institutions make smarter decisions on everything from fraud prevention to loan underwriting.

Artificial intelligence is already permeating every aspect of the financial industry.  AI algorithms can be used to provide more personalized experiences for consumers, enhance security, improve fraud protection and reduce costs across all business lines.  Many fintech startups are utilizing AI-based tools to educate consumers on their financial options while saving money and investing smarter.  AI will continue to play a significant role in the financial industry, both by further empowering fintech startups and transforming traditional banks.

Sunvera Software develops next-level software applications from start-to-finish. We are a premier software and mobile app development agency specializing in healthcare mobile app development, custom mobile app development, telehealth software, sales dashboards, custom mobile app development services, retail software development, supply-chain software, ecommerce, shopify, web design, iBeacon apps, security solutions and unified access software.

We are proud partners with Amazon AWS, Microsoft Azure and Google Cloud.

Schedule a free 30-minute call with us to discuss your business, or you can give us a call at (949) 284-6300.

Logistics Operations Need To Implement UWB Technology

UWB technologyUltra-Wideband (UWB) technology is capable of delivering and receiving high data rates and resolving propagation path variations, such as multipath and shadowing. UWB can be used in various application fields for wireless communications, remote sensing, imaging, and target tracking. Logistics operations need to implement this technology due to its ability to address logistics problems such as inventory management and vehicle tracking.

UWB has been considered for logistics operations, especially those that need high data rates, such as video surveillance, and those that require high reliability in terms of communication and detection, such as radar targets and multiple targets. This article discusses the characteristics of UWB systems for logistics applications and their impact on target detection mechanisms.

 

What is UWB Technology?

Ultra-wideband (UWB) wireless communication is a technology that delivers very high data rates to reduce end-to-end delivery time. UWB systems use spread spectrum modulation, which means that users take advantage of frequency band spreading for efficient utilization of available frequency band resources. The advantages of UWB wireless communication are due to the features typical of UWB signals, such as low peak-to-average power ratio (PAPR), large time-bandwidth product (TBWP), and very long symbols that allow for frequency diversity.

UWB signal waveforms consist of square pulses that occupy the entire spectrum available in the operating band, which is much larger than traditional communication systems’ bandwidth. UWB systems use different types of pulse waveforms, such as monocycle pulses and polyphase codes, which are referred to as chirp signals. These types of signal waveforms allow the system to spread its signal over a large bandwidth (typically ranging from 500 MHz to 2 GHz), making it possible for UWB systems to occupy the entire spectrum allocated for UWB systems.

UWB technology can be used in various applications fields for wireless communications, remote sensing, imaging, and target tracking.

 

How Can UWB Help Logistics Operations?

UWB technology can be applied to logistics operations, including logistics tracking software, and especially those operations that require high data rates, such as video surveillance, and those that need high reliability in terms of communication and detection, such as radar targets and multiple targets (for example, vehicle tracking).

 

Video Surveillance

UWB signals will eventually reduce the number of analog video surveillance cameras. UWB technology can be used in video surveillance applications because of its ability to deliver high reliability and high bandwidth for real-time video transmission. Although the performance of UWB systems depends on multipath, which causes signal fading and shadowing effects, these phenomena do not affect supply chain operations.

 

Radar Target Detection

UWB systems are being considered for radar target detection due to their ability to deliver high reliability in terms of detection. Using UWB technology, targets can be accurately detected with low false alarm rates, which makes them useful for detecting moving vehicles. For vehicle tracking, three different scenarios have been suggested using UWB trilateration techniques: fixed emitter, moving emitter, and moving receiver.

In addition, for logistics operations that require high data rates such as video surveillance and those that need high reliability in terms of communication and detection such as radar targets and multiple targets (for example, vehicle tracking), UWB technology is a good candidate. Due to the characteristics of UWB signals, such as low PAPR, large TBWP, and very long symbols that allow for frequency diversity, UWB can be used in different applications.

 

UWB for Asset Tracking

UWB technology can be used for asset tracking. For example, the U.S. Department of Transportation (DOT) has proposed using UWB radio tags on highway assets such as trucks and railcars to monitor their locations in real time. UWB radio tags can track both moving and stationary targets through multipath interference mitigation techniques or signal strength measurements.

Network-based UWB systems can be applied to what is known as location positioning for asset tracking because of the absence of line-of-sight (LOS) requirements between targets and base station or networks, which makes it possible to track moving objects in indoor logistics operations.

 

Other Businesses and Institutions That Can Benefit From UWB Tech

UWB (ultra-wideband) communications are seen as a new technology that will revolutionize many industries. It is not just limited to government and military use, however, but also has major benefits for both the private and commercial sectors.

 

Public Safety And Security Benefits

UWB can enhance public safety and security through its ability to provide greater wireless throughput, enabling many simultaneous connections; its high definition (“HD”) video capabilities; and its ability to provide users with more secure access.

 

Business Benefits

UWB can help make both government and commercial businesses more efficient by increasing the speed of data transmission (it supports speeds up to 480 Mbps); allowing the use of fewer devices; saving money by reducing the number of devices necessary to meet business needs; and providing more security, accuracy, and reliability in data transmissions.

 

Transportation Benefits

UWB can provide greater throughput speeds that enable many simultaneous connections, resulting in an increased level of safety. UWB’s high definition (“HD”) video capabilities are essential for public safety agencies, where visual clarity is essential, and its ability to provide users with more secure access protects critical data.

Logistics operations, especially those that require high data rates, such as video surveillance, and those that need high reliability in terms of communication and detection, such as radar targets and multiple targets (for example, vehicle tracking), have the most to gain from using UWB communications.

Other businesses or institutions can also benefit from this technology by making their processes more efficient with increased speed of data transmission, reduced cost associated with using fewer devices, and greater throughput from a single device.

Sunvera Software develops next-level software applications from start-to-finish. We are a premier software and mobile app development agency specializing in healthcare mobile app development, custom mobile app development, telehealth software, sales dashboards, custom mobile app development services, retail software development, supply-chain software, ecommerce, shopify, web design, iBeacon apps, security solutions and unified access software.

We are proud partners with Amazon AWS, Microsoft Azure and Google Cloud.

Schedule a free 30-minute call with us to discuss your business, or you can give us a call at (949) 284-6300.

5 Ways 5G Technology Can Be Used, Not Including Smartphones

5g technology5G technology has been hailed as the new golden child of the tech world. It is expected to have speeds 100 times faster than current 4G networks, increase connection capacity by 1,000 times, and pave the way for new technologies we can’t even imagine yet.

This article is not about smartphones, though. While the technology would be instrumental in delivering faster speeds to our phones, there are other uses for 5G networks that have nothing to do with things like streaming videos or updating your social media. Before we take a look at the use cases, it is important to know how this technology emerged.

 

Background of 5G Technologies

What is 5G technology and how does it work? 5G technology is considered to be the successor of the current 4G networks, which first appeared in 2009. The first iteration was slow and weak by today’s standards, but new technologies helped bring improvements each time. For example, video streaming on mobile phones used to take up a lot of download speed – now, with 3G and 4G networks, it takes up a fraction of the speed.

The next generation 5G network is expected to deliver speeds 100 times faster than current smartphones. This will allow the average consumer to download an entire movie in less than one second, and help businesses work at lightning speeds as well.

 

5G Use Cases (No Smartphones)

If 5G can contribute to improving the efficiency of businesses in small ways, imagine what it could do when applied to different industries. Here are some examples:

 

Traffic Control Industry

The traffic control industry has evolved over the years, but modern advancements like LED lightings and digital displays have slowed down due to growing complexities. But with 5G, this industry can see a significant increase in efficiency. Think of it as an upgrade for the traffic control system that will allow better connectivity with other technologies, improved communication across all units at different locations, and faster data transfers.

This technology could work best with the use of mobile devices – think of traffic managers coordinating to update current conditions at various intersections, for example.

 

Emergency Response Systems

This is another field that could benefit significantly from 5G technology. When a disaster such as an earthquake hits, responders need to work together and organize themselves fast so they can save lives. Many times, this requires effective communication between parties involved – but with 4G networks being slow and sometimes unstable, this has been a challenge.

5G technology will give emergency responders the power to avoid issues like dropped calls and congested data due to heavy usage, so they can communicate effectively and work together more efficiently than ever before.

 

Industrial Internet of Things (IIoT)

The internet of things or IoT has created many opportunities for companies to apply data analytics and make their operations more efficient. One of the key components of IoT is IIoT (the industrial internet), which allows companies to monitor equipment and automate processes. According to experts, this technology could contribute up to $14 Trillion in economic value worldwide by 2030!

For this industry, 5G will be essential in allowing businesses to process data in real-time and deliver that information across the network in seconds. This will help companies improve their output, reduce downtime, and plan for changes in advance.

 

Healthcare Industry

The healthcare industry is one of the key beneficiaries of 5G technology. Using this advanced infrastructure, patients can be monitored in real-time when they are admitted to a hospital or clinic. For example, patients with chronic conditions like diabetes and hypertension can transmit their vital signs to medical professionals, who will be able to monitor the information and provide treatment as needed.

Another big application is remote surgeries where doctors can operate on patients thousands of miles away – this not only reduces cost by eliminating travel expenses, but also reduces recovery time for the patient since they do not have to spend days in a different location.

 

Education and Training

It is one thing to read, attend lectures and watch videos online – and another to practice in real life. With 5G technology, it will be possible to use augmented and virtual reality (AR and VR) for education and training purposes.

For example, airline companies can train their pilots and engineers on new aircraft and systems using AR, so they will be able to familiarize themselves with the equipment without having to spend on new toolings. This way, businesses can reduce costs while improving efficiency at the same time.

 

How Businesses Benefit From 5G

As the above examples show, there are many ways that businesses – both small and large – can benefit from 5G technology. The global economy will see significant improvements with this new infrastructure in place, so companies should start planning the rollout of 5G network to take full advantage of this growing market.

5G technology will undoubtedly become the next generation of mobile networks. This new infrastructure promises faster speeds, improved latency, and wider coverage – all of which are essential to delivering better results for various industries.

 

Future Use of 5G

5G technology will continue to evolve and find new applications in the following years. Some experts predict that one day, we will be able to use 5G for virtual reality, video conferencing, and augmented reality – or AR. Other analysts disagree with this view and argue that such tasks can be performed using existing networks so it does not warrant a new infrastructure.

We will have to wait and see how this technology evolves over the next decade, but one thing is certain – 5G has the potential to transform our economy for the better in many ways.

Sunvera Software develops next-level software applications from start-to-finish. We are a premier software and mobile app development agency specializing in healthcare mobile app development, custom mobile app development, telehealth software, sales dashboards, custom mobile app development services, retail software development, supply-chain software, ecommerce, shopify, web design, iBeacon apps, security solutions and unified access software.

We are proud partners with Amazon AWS, Microsoft Azure and Google Cloud.

Schedule a free 30-minute call with us to discuss your business, or you can give us a call at (949) 284-6300.