User experience is the only touchpoint for your customers to know how good your product or service is. They need to know that you are dependable, reliable, knowledgeable, and above all honest.
Let’s understand this with an example – There are two players in the market selling the same product, but what separates one from the other is the user interface. The user experience lays down the foundation for their brand image, which takes years to build and just one mistake to destroy!
Even if the design is the same, the user interface will make or break your company.
Many user experience mistakes occur because of internal politics in an organization. The buyers are under pressure to buy a cheaper product with fewer features.
Following user experience mistakes might cost you your userbase, revenue, and in some cases even your brand. Here are the must-nots:
Must not mislead users with false claims – Many companies run campaigns on TV, newspapers, or online to attract audiences by making false claims or promises. For instance, one campaign highlighted free product delivery and the user just has to pay a small shipping fee. However, the user was asked to pay the full price on the billing page!
Must not send automated messages – If you want users to be more engaged with your product or service, then sending automated messages won’t help. Automated messages cannot convey emotions and hence users wouldn’t like them at all.
Must not ignore experience – It’s really important to know user needs and then build a product that delivers user experience expectations. An intelligent design always emphasizes user intentions. If the user is asking for specific features, then try adding them in your next update!
Must not use third-party platforms – People are familiar with the Google platform, but if the user experience is poor, then users might stop using your product. Try to use a platform that users would enjoy and helps you build better user engagement.
Must not fail user with slow responses – If the user always has to wait for a couple of seconds or minutes, then the user wouldn’t like your product. User experience matters as it leads to user retention and user loyalty.
Must not forget to collect user feedback – It’s essential to know user dissatisfaction level, problems faced by those using your product, and user suggestions. If you try to improve user experience as per user suggestions, you might increase user satisfaction level!
User experience is the only thing that matters for any company or organization that want the user to keep coming back and user retention.
Sunvera Software develops next-level software applications from start-to-finish. We are a premier software and mobile app development agency specializing in healthcare mobile app development, custom mobile app development company, telehealth software, sales dashboards, custom mobile app development services, retail software development, supply-chain software, ecommerce, shopify, web design, iBeacon apps, security solutions and unified access software.
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