If you’ve ever tried to drive traffic to your eCommerce store, then you know that it can be a challenge. You need high quality content and targeted keywords for SEO purposes as well as direct calls-to-action (CTAs) on those pages so people will buy from you. If you want to convert more web visitors into customers, you need to create eCommerce landing pages that are focused on specific products or services. Landing pages are designed to draw visitors in using compelling offers, headlines and images that spur them to take the desired action.
eCommerce Landing Pages
So what is a landing page? A landing page is any single web page that someone clicks on through an advertisement (e.g., Google Adwords) or email link. It’s called a landing page because the visitor ‘lands’ on it after clicking an ad (unless they type in the URL directly). Landing pages are usually designed to generate leads, capture sales or prompt people to sign up for something.
When done right, landing pages are powerful tools that can help you increase sales and convert more website visits into customers.
Why should you care?
Your landing page is your online shop window; it’s the first place people come to when they want to know about your product or service. If you don’t take advantage of this opportunity, you could be losing sales every day.
Best Practices in Designing High Quality eCommerce Landing Pages
A high quality landing page is the difference between success and failure. It’s not just what you do, but also what you don’t do that matters most. Here are a few key things to keep in mind:
- Your landing page should look like an ad. If your landing page looks nothing like your adverts, then why would customers click on them? Your landing page should look and feel like an extension of your marketing campaign. The tone and language should be consistent with what you have been using in your other ads, email blasts or on social media.
- Be sure the landing page matches the ad message. If you’re trying to sell a mobile device through an advertisement, for example, then it’s important that your landing page focuses on the same kind of device. If someone clicked on a tablet, for instance, it should be crystal clear that they’re going to land on a specific tablet model.
- Use the same message and design in all of your ads, email blasts, landing pages and social media.
- Your call to action (CTA) must be obvious. Imagine that you’re driving down the road trying to find a particular store or restaurant; your navigation system tells you to “turn right”. If you don’t know which side of the road to turn on, then it won’t do much good. It’s the same with your landing page; Your CTA should be very clear and obvious. Don’t make people think about whether they want to click on something or not.
- Your CTA should be visible. We can’t emphasize this enough. Make sure you place your CTA in the right location, usually the upper-right hand corner where people’s eyes move naturally. Don’t make them hunt for it. If you have more than one offer on your landing page, then repeat the CTA for each one so visitors have a clear path to take.
- Your CTA should have a sense of urgency. Sometimes people hesitate to buy or take action because they think they’ll lose the offer. In your CTA, add a specific time limit so visitors can’t wait too long before taking advantage of something special.
If you do not have the expertise in designing good landing pages, you may want to take a look at this list of eCommerce Web Design Companies.
The bottom line is that your landing pages are the most important component in your online marketing strategy. A high quality page will bring you more sales, leads and signups than anything else you could do. If you’re not getting results, then your landing page could be the problem.
Sunvera Software develops next-level software applications from start-to-finish. We are a premier software and mobile app development agency specializing in healthcare mobile app development, custom mobile app development company, telehealth software, sales dashboards, custom mobile app development services, retail software development, supply-chain software, ecommerce, shopify, web design, iBeacon apps, security solutions and unified access software.
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Schedule a free 30-minute call with us to discuss your business, or you can give us a call at (949) 284-6300.
